5 thoughts on “What about the development prospects of children’s park”

  1. First, in terms of industry prospects, there is no doubt that the prospect of the entire children’s park industry is prosperous and bright. The playground industry has developed shortly in my country, and it is currently flourishing. With the rapid development and transformation of the economy in recent years, people’s entertainment consumption demand has become increasingly greater. The leisure and entertainment venues such as playgrounds have emerged throughout the country, just like after the rain. However, due to the rapid growth of demand and the lagging of market development, my country’s children’s park industry is still in short supply, and there are still large blank markets waiting for investors to enter.
    The second, from the perspective of policy prospects, the children’s park industry has many favorable policies. The country has fully released the second child policy, and began to discuss the policy of encouraging fertility at the two sessions this year. It can be seen that in the future, the policy direction of the country must be promoted to the population growth, the number of children will continue to increase, and the children’s market will continue to expand. However, the steering of the national fertility policy is good news for the playground industry. On the other hand, as the national economic development has entered a new stage, the state vigorously encourages the support of industrial transformation, and the children’s park industry that belongs to the tertiary industry has enjoyed the country’s encouragement policies.
    Third, from the specific investment environment, the target customers of the children’s playground are mainly children, so most of the children’s playgrounds choose more children in children. For example, large shopping malls, supermarkets, kindergartens, schools, communities and other places, or related industrial gatherings such as maternal and infant products malls. Then, according to the local target customer age, the number of target customers, the economic consumption level, the market site, whether there are competitors, and the operation of the opponent, to make investment plans, determine the size of the venue and what kind of purchase. Choosing the venue, the investment prospects of the Children’s Park are very good.

  2. (A relatively simple analysis, for your reference)
    Analysis method:
    This analysis of the prospects of the amusement industry, mainly analyzed through the internal and external industry analysis method (PEST analysis method), through Porter 5 Emphasize the analysis of the current situation of the current enterprise.
    Market research and analysis:
    . Industry structure analysis -external environmental analysis
    SCP theoretical analysis of the industry
    shock external impact industry situation (PEST analysis method)
    1. my country in recent years The living standards have improved and have a certain economic strength.
    This policy
    1. The relaxation of the family planning policy, the second child policy
    (the two -child policy is a fertility policy corresponding to the family planning policy in China, which refers to a couple that meets the specified conditions Allow fertility “two babies”.)
    2, Eugenics and excellent childbirth requirements
    Economically
    1, post -90s parents’ salary situation
    from 2015 to 2019 can be seen my country’s overall consumption level is relatively high, and the national
    has the economic foundation of consumption. ((Specific data is not listed,)
    2. Education capital investment
    user analysis -positioning target group
    structure industry structure
    demand -target group (consumer group) r The mode of N1 2 4 (refers to 1-children, 2-parents, 4-grandparents and grandmother’s grandparents)
    2009-2019 The number of new population in the middle of the country is more than 14 million, children The market is broad and large.
    2015 starts the country’s full-faced individual policies. According to the relevant data of the National Bureau of Statistics, the number of new babies in 2015 reached 16.59 million, and the total population 0-14 was in total. More than 227 million.

    . Analysis of market competition structure -Potter Wuli Competition Model Analysis
    1. Potential entryrs
    Existing competitors
    In statistical data
    2008-2015 Middle-country amusement setting up production operation conditions:
    In the data of the “Market Demand and Investment Analysis Report” released by the Prospective Industry Research Institute. Preliminary statistics have more than 2,000 amusement parks in China. The annual operating income has reached 20 billion yuan, and the market size investment has been close to 1800 billion yuan. In the first half of 2015, the amusement equipment manufacturers have reached 229, and the industry output value has reached 22.109 billion. Yuan.
    3. Customer bargaining ability
    4. Supplier’s bargaining ability
    5. Substitute threat (threat of homogeneous products)
    It can also meet the needs of consumers, and it is easy to find the corresponding alternative (benchmarking enterprise)
    In the above analysis, it can be seen that children’s formats have beautiful prospects. Domestic amusement facilities manufacturing companies have accumulated rich creativity, planning and The technical research and development experience has organized its own creativity, planning and R

  3. Is the development prospect of children’s playground? Let’s analyze and answer for everyone.
    . The change of the concept of family education
    With the economic development, people live a comfortable life. Coupled with today’s 80s and 90s, people have become parents, and their educational concepts of children are different from the educational concepts of the older generation. As long as children like it, they are willing to consume children. Moreover, the entertainment method of entertainment, such as indoor children’s paradise collection education, entertainment, puzzle, exercise, etc., is loved by children, parents recognize!
    The children to play in the indoor children’s park can not only play early education, exercise, and educational development, but also avoid children’s addiction to mobile phones and TVs. Can parents like children do not like it? How can it not be hot in the market?
    . The impact of the real economy
    The more and more indoor children’s park today, and the shopping mall supermarkets can be seen everywhere. This is because the traffic in the mall and supermarkets is large, and the target customers are more concentrated. It is one of the ideal sites of the Children’s Paradise. The second is that the children’s park brings huge passenger flow to many shopping malls at the same time. The mall contains many children’s clothing, early childhood education, children’s photography, children’s toys, toys, toys, children’s swimming, and other project industries. The entry of the children’s playground has greatly attracted the flow of family consumer passengers when children play in the park. Increased the stay of parents in the mall, increased the frequency of consumption, and promoted the promotion of other formats. Therefore, the general children’s park will have certain preferential policies.
    . Environmental factors
    With today’s technology development, various products are continuously developed. For children’s health, do not add to various products such as mobile phones and games, many parents will take their children to exercise. But in the face of this hot summer, cold winter, rainy days, dust, haze, and other factors, the needs of the children’s exercise. The indoor children’s park just avoids the impact of various weather reasons on the event plan. The hot summer indoor children’s park has air conditioners, and air filtration devices in rain, dust, and haze rooms. Playing in the indoor children’s park, children can not only play and exercise, but also avoid various weather factors.
    The comprehensive above, it can be seen that the development prospects of indoor children’s parks are very broad and very good. As long as investors do a good job of investment plan, choose the operating venue, and operate with the heart, I believe that the opening of the indoor children’s park can bring you rich benefits. If investors who do not have experience in this area, you can choose to join the brand.

  4. The prospects are good. In recent years, the children’s industry has become a trend, and investors who invest in the children’s park in first -tier cities have made a lot of money. In recent years, the children’s industry has become a trend, and investors who have invested in the children’s park in first -tier cities have made a lot of money.
    In the “Analysis Report of the Prospective and Investment Planning Planning Planning Planning Planning Planning Planning Planning Planning Planning Industry in China”, the children’s amusement industry is now developing rapidly. In recent years, the children’s consumer market has maintained a 15%rapid development in recent years. It reached 2 trillion yuan.
    With the development of the amusement industry, my country’s amusement facilities have continued to improve both from design to manufacturing. Although the amusement facilities are still developing emerging industries. With the increase in the number of children’s amusement equipment in domestic shopping malls in recent years, the number of children’s amusement equipment manufacturers will increase, and market competition will become more and more intense in the future.

  5. I. Economic Development
    Since the reform and opening up of the self -state, my country’s economy has developed rapidly and has become the world’s second largest economy. Love to play is the nature of children. In the past, it was limited to economic conditions. Children could only play mud and some rude amusement equipment. Now, economic conditions are improved, of course, parents are more willing to let their children be in a clean, tidy, safe and interesting children’s paradise Play. The development of the country’s economic environment has promoted the improvement of family consumption capacity and laid a solid foundation for the development of the children’s playground.
    The opening of second and second-child policies
    With the release of the second child policy, China ’s population aged 0-14 each year shows an upward trend. According to the “2015-2020 China Children’s Interior Amusement Park Industry Comprehensive Market Research Report”, 80%of the families, children’s expenditure accounts for 30%-50%of the total family expenditure. As parents, the “post -80s” and “post -90s” are becoming the main body of consumption. Their consumption concept is more casual than the previous generation, and the concept of parenting is more refined. The important reasons for the rapid development of the paradise.
    . The advantages of the indoor environment
    As the urbanization is getting worse, there is less and less room for children to play. Now they are all residential houses. Children can only play toys and watch TV by their children when they return home. The market’s demand for children’s parks is very large, but because of poor safety and the impact of the weather in the outdoor children’s park, the outdoor children’s park gradually withdraws from major cities. The indoor children’s park with indoor space as the main scenario provides a comfortable playground for everyone, meets everyone’s needs for amusement, and makes indoor children’s parks very popular in the market.
    . The upgrading of the children’s park industry is more suitable for the market
    . After years of development for the children’s park industry, it has developed from traditional equipment to a single game. Early education, theme photography, birthday party, parent and children’s restaurant, children’s custody, etc. From the perspective of parents, a single game can no longer meet the needs, and more is learning knowledge to help children grow. Due to the lack of continuity of the industrial chain, traditional children’s playgrounds have been abandoned by parents. While choosing a children’s park, department stores pay more attention to new and multifunctional children’s playgrounds.

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