1 thought on “How to write the target market of the gym?”

  1. The number of gyms in the country was 9,7746, and the average monthly income of the gym work room was 183551.29 yuan, an increase of 9.36%year -on -year. Within a year, the gym added 26,743, an increase of 31.13%, an average daily increase of about 80, showing a trend of rapid growth.

    The data shows that the favor of users in the gym studio has increased. From the perspective of the gym area, as the urbanization process accelerates, the gym consumption upgrade has advanced to the market, and the growth of fitness centers has accelerated in non -first -tier cities.

    According to the survey, the age group of fitness users is mainly 18-45 years old, of which 18-25 years old consumption accounts for 23%and 26-30 years old consumption accounts for 33%. It can be seen that the post -90s are the main consumer in the fitness market.

    2021 The total revenue of the whole country’s health was about 63 billion, about 23 million fitness users, and the revenue and market proportion of traditional fitness clubs reached more than 80%. It is estimated that the physical fitness population in my country in 2025 may increase to about 3.25-350 million. Among the overall sports and fitness population in the country, it may reach 65%-70%of the proportion. It will be the main function of the future gym.

    In data shows that the penetration rate of gym members in four first -tier cities in Beijing, Shanghai, Guangzhou, and Shenzhen has basically reached more than 10%, which has reached or close to developed countries. Nearly 10%, and the overall penetration rate in China is about 5%. Ai Media Consulting analysts believe that with the continuous improvement of people’s income, fitness habits are expanding from first -tier cities to second -tier and low -tier cities.

    In recent years, traditional gyms have explored the road of online innovation and opened a new stage of fitness in combination with online and offline. Intelligent gym refers to organically combining traditional gyms with intelligent technologies such as the Internet, big data, and artificial intelligence to maximize fitness places that meet people’s different fitness needs. Under the development model of “Internet Fitness”, smart gym has quickly poured into the fitness industry with its unstoppable features with its convenient and intelligent characteristics, and its special intelligent fitness brands are active in the market.

    The rapid development of different scenarios and form services such as public facilities, commercial gyms, group furnishings, and home fitness equipment, Volkswagen’s fitness choices are constantly enriched, and the foundation of national fitness is continuously consolidated.

    The future development trends of fitness companies are mainly infrastructure facilities, intelligent fitness services, and diversified fitness scenarios. In the past few years, Goodfei has been upgrading the digitalization of products and services. The company has launched a series of digital devices such as smart watches and smart electronic scales to understand consumers’ fitness status based on digital terminals, and combined with data to design a reasonable fitness solution for consumers to clear consumers clearly perceive the fitness effect.

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