Business model? nature? Investment at least? money? Intersection The more detailed the better
5 thoughts on “What is the fast food industry?”
Michael
According to the State Administration of Trade Bureau, in 1999, Chinese consumers “spent” 75 billion yuan in fast food , an increase of about 20 % over the previous year. The growth rate of the fast food industry was 7 percentage points higher than the catering industry.
. According to reports, after the promulgation of the “Development Outline of China’s Fast Food Industry” in September 1997, China’s fast The meal industry has developed rapidly, and the trend of “multi -polarization” is becoming increasingly obvious. In addition to McDonald’s, KFC and other Western -style fast food, Chinese fast food also has a product with a certain reputation card with a certain reputation of Malan Ramen and Xiangfei grilled chicken. At the same time, the operation methods of my country’s fast food industry are becoming more and more diverse. Various characteristic flavors, mate restaurants, beverage shops and food delivery, takeaway and other forms have appeared one after another. Fast food foods are constantly emerging. The service target also extends from the population and out -of -population n to gradually extend to group lunch and community and family dining tables. Now, you can make a call to to make an appointment for lunch or dinner. Fast food is gradually becoming an important way for family and unit logistics services The socialization.
But from the characteristics of the current development of China’s fast food industry, it is still in its infancy. Special is not a Chinese fast food as the protagonist of my country’s fast food industry. Its variety development and enterprise development have not taken . There is still a large gap compared to Western fast food.
The director of the Beijing Municipal Commercial Commission’s Food Service Industry Management Office said that Western fast food phase is strict, such as “KFC” in the origin of raw materials, making formulas, cooking and other aspects. strict regulations. The level of industrialization of Chinese fast food is low, and some even use manual operation . The standard quantization of production technology is not enough. It is difficult to form a true specification , and industrialized production.
The person in charge of the Consumer Catering Industry Development Office of the State Internal Council of the Internal Corporation of China believes that the current domestic The development of fast food is far from meeting the needs of the market. The and technology. The knowledge and culture of the first -tier operators of the fast food industry is relatively low, and most of them have have high school cultural levels. Of the many domestic cooking schools, there are very few fast food courses. has no talents, and it is almost impossible to make breakthroughs in fast food production technology. Regarding the handmade production of Chinese , the person in charge believes that this is also related to the traditional practice of Chinese cuisine,
In large breakthroughs. Therefore, it is urgent to find a haircut with a combination of modern technology and traditional practices.
It reports that the “Chinese fast food high n level seminars” co -organized by the internationally renowned Yumsumi Corporation and the State Internal Corporation has successfully held two periods. Business The exploration of benefits from the management system. The person in charge of the exhibition office of the Consumer Consumer Consumption Industry of the State Trade Bureau said that the State Administration of Trade Bureau is considering cooperation with the Ministry of Science and Technology and the State Planning Commission to strive for The breakthrough in variety development.
In view of the above problems, you need to achieve . Entrepreneurship goals develop the fast food industry in China, use reasonable and effective management and investment to establish a certain large fast food chain company Essence
. Market analysis The social life rhythm is accelerated, making the existence and development of the fast food industry into unquestionable issues. Although China’s fast food industry has developed very rapidly, foreign fast food has made most of other markets be missed with Chinese fast food. How to occupy that part of the market is a problem we need to solve.
The survey shows that when the per capita income reaches $ 2,000, traditional household labor will turn to society. As a result, the development of fast food business will enter a rapid expansion, so the Chinese fast food market will enter a stage of rapid development with my country’s economic development.
At present, Western fast food on the market is not suitable for Chinese people’s consumption concepts and traditional dietary needs for fast food. For the most common hamburger in Western fast food, there is basically no deliciousness except for novelty. Moreover, the development of fast food in the United States has always been known for its low price and is the object of the daily consumption of the public. However, in the Chinese market, the price of Western fast food is far from the degree of acceptance of the popularization, which also determines that the impossible may make the working class often try the novel “fast food”.
. The situation of the current Chinese fast, small, dirty, chaotic, and poor situation is still very serious. Many weaknesses in Chinese fast food have provided us with excellent market opportunities to build a Chinese fast food chain store. As long as we can seize these market opportunities, improve many defects in Chinese fast food operations, and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market to occupy a large market share is very likely to succeed.
. Expenses
1. Model of the fast food service industry. In the customer -centric and customer satisfaction, by the purpose of satisfying customers, the promotion of the company’s business philosophy will eventually achieve the company’s business philosophy.
2. Positioning of the target market. The Chinese fast food industry that Volkswagen can accept. Customer group: office workers children leisure others.
3. marketing strategy. The production of industrialization, product standardization, scientific management, and chain of business.
(1) The name of “virtual company”, employee’s clothing, business concepts, internal management and the head office maintain unity, but they do not have too much decoration and business restaurants. It is a fast food container and matching center. They receive related finished products from the company’s distribution center, as long as they are processed in a single room, they can be formed. Fast food products of virtual companies are used for lunch for office workers in the work unit. Their front desk reception services are also virtual, relying on the telephone ordering system and the fast transportation system. We will establish a unified company’s small bus and service personnel to transport them.
(2) Moving fast food company — breakfast strategy The characteristics of the population of breakfast population and tight time, we will flow from the unified company’s chin and service staff to each major Demand outlets provide customers with convenient and nutritious breakfast meals.
The number of students can also launch students’ nutritional fast food due to the large number of students, which not only focuses on economic benefits, but also takes into account social effects.
(3) The image strategy of fast food companies The fast restaurants located in the commercial area and tourist attractions are fully displayed. The company’s adult image is clean, hygienic, affordable, and warm. Professional companies are requested to formulate a set of advertising plans for us to start from the characteristics of the company and strive for common personality.
. Investment plan “starts from points, and turns into face”. Based on the characteristics of a regional characteristics, the initial development should be triald to form a certain scale operation. After selecting several address address of the business outlets, “shining all debut”. Depending on development in the future, radiate the nationwide operation.
The early development, vigorously developing the “virtual fast food company” and “mobile fast food company” services that have not yet been involved in Western fast food. Vigorously develop the company’s comprehensive service strategy. We must vigorously develop the fast -food business model to eat in the front hall in business areas, shopping areas, tourist areas, and residential areas according to factors such as residents’ income levels and actual consumption.
. Investment income “is not only profit, but also services and questions.” As an advocate of this industry, I hope that the company will become the ideal and ideal and healthy development of the industry and the health of the industry. Faith, we believe that only in a fair and rational business idea, we insist unremittingly. As a result, the win -win situation that everyone wants to hope is generally promoted the formation and development of Chinese fast food.
A Quick Lunch (or Meal); a Snack; Fast Food) kuài cān can quickly provide customers’ food, such as burgers, box lunch, etc. Also called box lunch. Hong Kong and Taiwan are translated as fast food, 食 食, bento, etc., and consumers have a variety of understanding of fast food. It is far more than that of the original meaning of foreign language. But it is nothing more than such a few points, that is, fast food is processed by food factories or large and medium -sized catering enterprises. Volkswagen, festivals, and convenience can be used as staple food
The main categories of fast food n n n n n n n R n1. According to the business method and industrialization level, it can be divided into: traditional fast food, modern fast food;
2, according to the flavor of the dishes, it can be divided into: Chinese fast food, Western fast food, Chinese and Western -style fast food, other fast food;
3, can be divided into: a single variety fast food, combined variety fast food.
Fast food is the main food industry of modern urban people. The so -called fast food is to cope with the fast pace of modern urban office workers to introduce you to a Now there is a fast -food fast food. I can consider my decisive development prospect.
It ’s the first time that others think of eating, you can prepare food for others immediately , it is called fast food. This is also the business point of fast food.
According to the State Administration of Trade Bureau, in 1999, Chinese consumers “spent” 75 billion yuan in fast food
, an increase of about 20 % over the previous year. The growth rate of the fast food industry was 7 percentage points higher than the catering industry.
. According to reports, after the promulgation of the “Development Outline of China’s Fast Food Industry” in September 1997, China’s fast
The meal industry has developed rapidly, and the trend of “multi -polarization” is becoming increasingly obvious. In addition to McDonald’s, KFC and other Western -style
fast food, Chinese fast food also has a product with a certain reputation
card with a certain reputation of Malan Ramen and Xiangfei grilled chicken. At the same time, the operation methods of my country’s fast food industry are becoming more and more diverse. Various characteristic flavors,
mate restaurants, beverage shops and food delivery, takeaway and other forms have appeared one after another. Fast food foods are constantly emerging. The service target also extends from the population and out -of -population n to gradually extend to group lunch and community and family dining tables. Now, you can make a call to
to make an appointment for lunch or dinner. Fast food is gradually becoming an important way for family and unit logistics services
The socialization.
But from the characteristics of the current development of China’s fast food industry, it is still in its infancy. Special
is not a Chinese fast food as the protagonist of my country’s fast food industry. Its variety development and enterprise development have not taken
. There is still a large gap compared to Western fast food.
The director of the Beijing Municipal Commercial Commission’s Food Service Industry Management Office said that Western fast food phase
is strict, such as “KFC” in the origin of raw materials, making formulas, cooking and other aspects.
strict regulations. The level of industrialization of Chinese fast food is low, and some even use manual operation
. The standard quantization of production technology is not enough. It is difficult to form a true specification
, and industrialized production.
The person in charge of the Consumer Catering Industry Development Office of the State Internal Council of the Internal Corporation of China believes that the current domestic
The development of fast food is far from meeting the needs of the market.
The and technology. The knowledge and culture of the first -tier operators of the fast food industry is relatively low, and most of them have
have high school cultural levels. Of the many domestic cooking schools, there are very few fast food courses.
has no talents, and it is almost impossible to make breakthroughs in fast food production technology. Regarding the handmade production of Chinese
, the person in charge believes that this is also related to the traditional practice of Chinese cuisine,
In large breakthroughs. Therefore, it is urgent to find a haircut with a combination of modern technology and traditional practices.
It reports that the “Chinese fast food high n level seminars” co -organized by the internationally renowned Yumsumi Corporation and the State Internal Corporation has successfully held two periods. Business
The exploration of benefits from the management system. The person in charge of the exhibition office of the Consumer Consumer Consumption Industry of the State Trade Bureau said that the State Administration of Trade Bureau is considering cooperation with the Ministry of Science and Technology and the State Planning Commission to strive for
The breakthrough in variety development.
In view of the above problems, you need to achieve
. Entrepreneurship goals
develop the fast food industry in China, use reasonable and effective management and investment to establish a certain large fast food chain company Essence
. Market analysis
The social life rhythm is accelerated, making the existence and development of the fast food industry into unquestionable issues. Although China’s fast food industry has developed very rapidly, foreign fast food has made most of other markets be missed with Chinese fast food. How to occupy that part of the market is a problem we need to solve.
The survey shows that when the per capita income reaches $ 2,000, traditional household labor will turn to society. As a result, the development of fast food business will enter a rapid expansion, so the Chinese fast food market will enter a stage of rapid development with my country’s economic development.
At present, Western fast food on the market is not suitable for Chinese people’s consumption concepts and traditional dietary needs for fast food. For the most common hamburger in Western fast food, there is basically no deliciousness except for novelty. Moreover, the development of fast food in the United States has always been known for its low price and is the object of the daily consumption of the public. However, in the Chinese market, the price of Western fast food is far from the degree of acceptance of the popularization, which also determines that the impossible may make the working class often try the novel “fast food”.
. The situation of the current Chinese fast, small, dirty, chaotic, and poor situation is still very serious. Many weaknesses in Chinese fast food have provided us with excellent market opportunities to build a Chinese fast food chain store. As long as we can seize these market opportunities, improve many defects in Chinese fast food operations, and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market to occupy a large market share is very likely to succeed.
. Expenses
1. Model of the fast food service industry.
In the customer -centric and customer satisfaction, by the purpose of satisfying customers, the promotion of the company’s business philosophy will eventually achieve the company’s business philosophy.
2. Positioning of the target market.
The Chinese fast food industry that Volkswagen can accept. Customer group: office workers children leisure others.
3. marketing strategy.
The production of industrialization, product standardization, scientific management, and chain of business.
(1) The name of “virtual company”, employee’s clothing, business concepts, internal management and the head office maintain unity, but they do not have too much decoration and business restaurants. It is a fast food container and matching center. They receive related finished products from the company’s distribution center, as long as they are processed in a single room, they can be formed. Fast food products of virtual companies are used for lunch for office workers in the work unit. Their front desk reception services are also virtual, relying on the telephone ordering system and the fast transportation system. We will establish a unified company’s small bus and service personnel to transport them.
(2) Moving fast food company — breakfast strategy
The characteristics of the population of breakfast population and tight time, we will flow from the unified company’s chin and service staff to each major Demand outlets provide customers with convenient and nutritious breakfast meals.
The number of students can also launch students’ nutritional fast food due to the large number of students, which not only focuses on economic benefits, but also takes into account social effects.
(3) The image strategy of fast food companies
The fast restaurants located in the commercial area and tourist attractions are fully displayed. The company’s adult image is clean, hygienic, affordable, and warm. Professional companies are requested to formulate a set of advertising plans for us to start from the characteristics of the company and strive for common personality.
. Investment plan
“starts from points, and turns into face”. Based on the characteristics of a regional characteristics, the initial development should be triald to form a certain scale operation. After selecting several address address of the business outlets, “shining all debut”. Depending on development in the future, radiate the nationwide operation.
The early development, vigorously developing the “virtual fast food company” and “mobile fast food company” services that have not yet been involved in Western fast food. Vigorously develop the company’s comprehensive service strategy. We must vigorously develop the fast -food business model to eat in the front hall in business areas, shopping areas, tourist areas, and residential areas according to factors such as residents’ income levels and actual consumption.
. Investment income
“is not only profit, but also services and questions.” As an advocate of this industry, I hope that the company will become the ideal and ideal and healthy development of the industry and the health of the industry. Faith, we believe that only in a fair and rational business idea, we insist unremittingly. As a result, the win -win situation that everyone wants to hope is generally promoted the formation and development of Chinese fast food.
A Quick Lunch (or Meal); a Snack; Fast Food) kuài cān can quickly provide customers’ food, such as burgers, box lunch, etc. Also called box lunch. Hong Kong and Taiwan are translated as fast food, 食 食, bento, etc., and consumers have a variety of understanding of fast food. It is far more than that of the original meaning of foreign language. But it is nothing more than such a few points, that is, fast food is processed by food factories or large and medium -sized catering enterprises. Volkswagen, festivals, and convenience can be used as staple food
The main categories of fast food
n n n n n n n R n1. According to the business method and industrialization level, it can be divided into: traditional fast food, modern fast food;
2, according to the flavor of the dishes, it can be divided into: Chinese fast food, Western fast food, Chinese and Western -style fast food, other fast food;
3, can be divided into: a single variety fast food, combined variety fast food.
Fast food is the main food industry of modern urban people. The so -called fast food is to cope with the fast pace of modern urban office workers to introduce you to a
Now there is a fast -food fast food. I can consider my decisive development prospect.
It ’s the first time that others think of eating, you can prepare food for others immediately
, it is called fast food. This is also the business point of fast food.
hamburger