1 thought on “Not only the circle, but also the community thinking to invest in investment”

  1. Introduction:

    The community is a spiritual consortium and community of interests with common values, and community thinking is to return to the original original and return to business nature.

    Izes to the investment circle, we must establish a close relationship, cultivate the knowledge of the system, and also act in a planned action.

    The Fu Yan, the founder of the China Youth Venture Capital and the founder of the Xihai Community, not only wrote the relationship between books and research, but also optimistic about the cultural and entertainment industry and investing in movies. He also has his own investment methodology: Five Three -two community investment methodology.

    The founder Fu Yan, the founder of Youth Innovation,

    It has more than 10 years of experience in investing in this industry. After graduating from Peking University Master, I went to a state -owned enterprise. It is also related to investment. After that, I entered the Hong Kong department of SoftBank and served as an executive director in SoftBank Hong Kong. At that time, we also had a listed company platform and US dollar funds. At that time, we made bigger PE investment and mergers. After the financial crisis in 2008, he returned to China and arrived at Yongxuan Venture Capital. It was jointly established by the Chinese Academy of Sciences and the Shanghai Municipal Government in 1999. At present, the scale of funds with about four or 50 billion yuan has been managed. Since 2014, I came out of the founding of China Youth Innovation Investment. It is a relatively new brand fund. The direction of our investment is angels, angels, PREA and New Third Board.

    Why do you want to add angel investment to the circle

    “Volkswagen Entrepreneurship and Popular Innovation” in the country has promoted a large wave of insight into the tide of entrepreneurship, and the capital accumulated for many years Experience has become one after another project to push the market. The entrepreneurial boom is turbulent. This year, the Beijing Municipal Bureau of Industry and Commerce shows that 12 new companies are registered on each working day, so millions of new companies are born every year. From 2013, the market status was that investors were seriously not enough, and the supply and demand were seriously unbalanced. Under the leadership of Teacher Xu Xiaoping in 2013, the Chinese young angels will develop very quickly. Creating Dream Workshop also establishes its own industry brands and status step by step. Especially early entrepreneurial investment, starting with angel investment. Therefore, China now has a very large fertile soil, that is, letting angel investors grow. The world must look at the bidding of investment, and must have good value and assets. Without the country’s vigorous promotion and the attention of the whole society, this industry cannot develop so quickly. This time is also an unprecedented historical cycle. In China ’s entire wealth concept and practical allocation, a revolutionary change occurs. So we have seen that the next ten years must be an era of equity investment. More people are suitable for all projects that have the asset allocation in the future and the development trend, and let those more capable people complete, but we are decentralized allocation and investment.

    Why we must join the circle when we make angel investment? Let me give me two examples, because there are not many angel investors in China at present, there are actually not many. There are not many overall amounts of total, especially when facing massive projects, they must be distinguished by differentiated, that is, angel investors are the most brand of brand, facing countless startups, angel investors and angels, angels and angels. If there is no brand, the investment institutions will not have a place to survive. The brand has two meanings, the first is influence, and the second is attractiveness. The influence is formed through multiple continuous and intensity exposure. The influence is one -way transmission of information, and there will be an IP. What is attractive? It is the IP with its own traffic, and IP can gather excellent traffic to find you directly. So when you are an investor, if you do n’t have a brand to attract good entrepreneurs to find you, your work will not be done. And as an investor, you must have a very clear methodology to quickly eliminate. You have not quickly ruled out the ability of 90%of the project, you can’t do it. 10%of the investigation may be 2%, which is the basic skill of an investor. Join the club of a good angel investor and join a circle. When we have the same amount of funds, we must move closer to excellent IP and brands, which will save us a lot of time and energy, especially risks, especially risks. To control risk costs.

    The first step must be established. This kind of close connection is divided into three steps. The first is the concept, or the concept. To invest in angel investment, it requires a strong concept. This concept is first to know why it is made. Knowing that this investment means entering this industry, what kind of value you will generate for yourself, including the social value of yourself, including the social value he created, so this thing is that we are with excellent investors. Consciously influenced.

    The second one is knowledge. Without systematic knowledge cannot complete continuous investment. As an independent investor, one day will move towards institutionalization. Because personal money is always limited, institutionalization represents you to improve your professional level and professional literacy. Where does knowledge come from? In addition to daily communication and exchanges, the first is to participate in systemic courses, follow people with theoretical and practical experience, and the second is to participate in investment. Essence

    The third is action. This action, especially from step -by -step, planned co -investment follow -up, especially participating in the parent fund, this is a good way. Some investors are acting, and they are more willing to participate by themselves. These people are suitable for follow -up, independent follow -up. Some people have a clear purpose of investing in investment, that is, for income and asset allocation. Such people are very suitable for participating in the parent fund. Through the parent fund, the effect of just mentioned it, and even more effective and orderly. These two situations are based on these two situations. Based on these two situations, these two situations are based on these two situations. Based on these two situations, these two situations are based on these two situations. Based on these two situations, these two situations are based on the two situations. Tailoring in your own situation.

    Properative thinking, returning to the nature of business

    I wrote a book “Community Thinking” before, which is based on the whole society since I saw the whole society since 2012 They are talking about the community. Everyone said that I am doing the community and I need to be a community. Of course, you need to connect so many people to be a community. But unfortunately, the definition of the community, the essence and essence of the community, everyone’s understanding is different, resulting in the final result. Everyone has dozens of or more WeChat groups. The WeChat groups that can live now have very few WeChat groups that have a meaningful and meaningful WeChat group. There are tens of millions of WeChat groups in China. Therefore, the different understanding of the community has caused our understanding of community business, the understanding of the community economy, and the understanding of community operations. No one can come up with effective samples to establish a real play. It is really dangerous. In the current era, your communication effect is still so bad. There is no solution. What is the meaning of the Internet? The Internet allows everyone to be information processors and communicationists. Why is they communicating such a shallow level? Instead, the communication of the Internet is more quickly exposed to your shortcomings and let others stay away from you more quickly, so this pair of swords are very dangerous. Because your words and deeds in the Internet are all showing something about you. After this kind of thing is accumulated, it becomes how to get in the future ladder of life. No one will pay attention to these things, but it is terrible to think about it.

    So a lot of successful people, many successful companies, especially in this era, we see that some companies use the method of community, the community’s thinking has begun to succeed, but more people still How to operate massive users in confusion and even be loaded by information. These problems are not solved. Talking about development is an empty story, so what is the community? In my book, it is very bold to propose that for the first time in the world to precisely define the community. The community is a spiritual combination and a community of interests with common values. If the community is not playing spirit, there is no values ​​of cohesion, it is not a real community. It is no different from the original Internet forums, BBS, and QQ groups. There is no need to express this word.

    Secondly, the community is a spiritual consortium. Everyone has a spiritual world. You ca n’t see this spiritual world, but it is always shrouded in you. Many people have not opened their own spiritual world in this era.

    again, the community has a community of interests. When the values ​​are consistent, we must establish a mechanism to think about the interests of everyone. It is a community of interests. Even if there are only 50 people in this community, when we are pursuing common values, when we are unanimously outside, there will be huge generics. Extreme energy.

    We found that when you have a bottom -level thinking, you will have a very strong explosive power, especially for entrepreneurs in this era, it is a way of thinking that must be mastered. We talked about determination and then moved, and the relationship between Tao and technique. In the case of unclear Tao, you rashly performing surgery, and you will get strange results. This is also the case for investment. Community thinking is a spiritual consortium and community of interests with common values ​​in the community. The community thinking is to return to the original original. The people -oriented thinking is that we do one thing, to find the original, why do we do?

    The five -three -two community investment methodology

    . What should I do if it cannot solve the problem of users’ unsophisticated problems? Everyone can’t solve it. In the past 20 years, the Internet is so developed. In addition to the promotion of capital, a trend has emerged. In the same industry, competitors have been eliminated and the industry concentration is highly integrated. Every Internet segment industry, including the transformation of traditional enterprises, has difficulty competing in large -scale competition in each company. The taxi industry has only 2 or 3 left now, and now there are only 2 or 3. The group purchase industry, the P2P industry, live broadcast, are now undergoing a fierce thousands of broadcasts, and investors who have voted for the live broadcast must be careful. In the case of unsight users, users feel that there is no difference, and when the information is asymmetric, whoever chooses does not choose, it depends on a very random judgment. Each company lacks middle users and no one has middle -level users.

    looking at the other end, I have a consumer demand methodology, we call May 4th consumer demand methodology. We are looking at any company now. You think you are doing technology and finance. You think you are cultural and creative. I don’t think so. We have three layers of consumption demand. The bottom level is physiological. It is not inseparable from eating and wearing and housing. The middle level is psychological, healthy, beautiful, social, entertainment. The highest level is the spiritual needs, which is art, growth, and dedication. Don’t ignore these three needs, these three needs account for the largest proportion of you.

    So investment is the first priority to choose from, and no matter how good the candidate is not right. What kind of person to choose? I talk about the methodology of the May 3rd community investment, which is especially suitable for newly entered the investment industry. I just talked about the coming of the spiritual business era. What is the demand for people? Gao Wei to low dimensions, this person needs to establish a carrier of communication and exchange. If you do a business and watch a project, you must know how to think about this view. It is not enough to do it. Everyone has the opportunity to succeed.

    The five -three -two community investment methodology, 50%look at people and see the team, Bafitte said how to see people, upright, wisdom and vitality. Xu Xiaoping tells the truth, true knowledge and true self. Like Botfei, integrity is true, wisdom is true knowledge, vitality is true self. We emphasized that the founders and teams must have user thinking in the May 3rd Community Venture Capital Methods, which is the efforts of everything, and they are defined by users. Otherwise, everything is meaningless. There are functional needs and mental needs. We can not use business as a transaction, but to establish a relationship for users as a more effective means.

    The second 30%see innovation ability. What is innovation ability? There are two types of innovation ability, because there is no innovation and no entrepreneurship. The core value of these cores has no core competitiveness at all. There are two types of innovation. The first is technological innovation, the second model of innovation. Simple technological innovation is the development of the first technology, the production technology and the change of one thing to change things. Methods, technical applications are also called innovation. The second is model innovation, which is the innovation of business models. What is the essence of business model innovation? It is the shortest path between your company and your user. Because there are too many intermediate links in the past, we have limited our communication, cognition, and trust, so this path is the shortest to solve three problems. The first to reduce the cost of all parties, of course, some people were eliminated. The remaining cost was the lowest, the second improvement of the efficiency of the system, and the third improvement of the quality of services. This is the true essence of business model innovation. It is also the true meaning of “Internet ” or ” Internet”. We now start a business 99%of business model innovation, and less than 1%is technological innovation.

    The third 20%of the industry trend. What is the industry trend? Large industries and small industries. The large industry is a track. There are segmented industries in the large industry. We must do our homework. The big industry has seen the development of five to ten years. I just talked about countless sub -industries, and each startup company is almost in the meta -industry. We talk about consumption upgrade. The first is functional consumption to experience the experience consumption. The second is psychological to spiritual level. upgrade. Where will the future unicorn appear? Who doesn’t want to cast unicorn? The path of the unicorn is in the track of consumption upgrades to meet the spiritual experience of users. At the same time, to the spiritual level, why the health industry, beautiful industry, and environmental protection industry are super large industries, because they meet people’s needs to go up. Why We want to invest in the cultural and creative industry, because all industries in the future are entrepreneurial industries and the education industry. Do not educate users. How do users understand you? In the future, all industries will be the entertainment industry, and it is not fun to do it. To invest in these basic logic must be learned.

    So in our opinion, we all want to be an excellent investor. Excellent investors need soil. We believe that in the future The lesson bought by Zhenjin and silver shares with you. If you want to invest and do not want to join the circle, the probability of your may fail is very high. There is no good project source to find you. The path of a person is very long, and many times will pay a lot of tuition. In my opinion, we can have a better way to have such resources now.

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