5 thoughts on “What are the marketing methods of children’s parks”
Louise
The main promotion of indoor children’s park includes four methods: outdoor, WeChat, activities, and soft media.
. Outdoor promotion
Outdoor promotion. Elegant is called “ground push”. Popular points are the common outlets on the street. Maybe someone will question: Is this method useful? Although the outdoor mode is old, it still exists, indicating that it must have its existence. Outdoor promotion costs are low, and you can also face target customers directly. Through some discounts, free experience 劵 or gifted coins, you can attract customers to the park. What experience and services are provided. Many fast -food chain companies (such as KFC, Deks, etc.) and video game cities often adopt this outdoor promotion and achieve good results.
The biggest disadvantage of outdoor promotion is that modern people have poor senses of their senses. Walking on the street, in just a few minutes, you can receive a dozen of all kinds of leaflets that can be received or plugged. Outdoor promotion proposes higher requirements.
It Suggestion:
a, the range of the distribution of leaflets is within 1.5 kilometers around the park; (too far, customers will feel trouble or inconvenient)
b 2. When designing the leaflet, the focus should be prominent, simple and clear, and the text should not be too much;
c, the distribution should be targeted, the target is locked at the age of 25-40 years;
d The distribution time is arranged as much as possible on the weekend and holidays from 9: 00-11: 00 or 13: 00-15: 00; Should be smiling.
. WeChat promotion
WeChat promotion has become the most important way of promotion in the current indoor children’s park. There are three methods: WeChat promotion mainly has three ways: friends circle push, WeChat group push, and park public account push, but no matter what ways, the following elements need to be possessed:
(1) Fans n n n n n n n n n n n n n n R n Dams in the era of fan economy, the number of friends or fans is very important. Use the available resources such as the park employees, loved ones, friends, colleagues, etc., to brush the sense of presence through red envelopes and draws, and increase the fan base.
(2) Release content
a, park advantage project, park new project
b, paradise activities and follow -up reports;
c, related knowledge that customers are interested in, such as parenting, children’s danger matters, family harmony tips, etc.;
1. Do not frequently swipe the screen to give people the suspect of selling advertisements; Interactive, the content of the release is empty;
3, should not be anxious, WeChat promotion needs to accumulate for a long time, and it should be persistent.
three. Promotion of activities
The promotion of activity includes promotion of in -store activities and alien industry associations.
The activity content: Children’s track racing, fishing contest, I am a little singer, children’s talent contest, gold medal host, wisdom and bravery, treasure hunting park, I am a little dance king, super imitation show, little Xiaoxiao, Xiaoxiao Xiaoxiao Speaker, live runway show, parental salon and so on. (For more activities, you can learn from the TV reality show.) The event is recommended to be competitive, entertaining, emotional, interactive, and rewarding.
Ip parties: restaurants, children’s education institutions, children’s talent training institutions, children’s early education institutions, maternal and infant products shops, kindergartens, children’s clothing shops, toy gift shops, health care clubs, beauty institutions, supermarkets, supermarkets , News media … The purpose of an alien industry is to borrow each other to achieve a win -win or win -win.
. Soft media promotion
The main role of soft media promotion is to increase the height of the promotion of indoor children’s parks. The forum publicized reports that expand the popularity of the children’s playground, thereby creating the children’s playground brand.
The reason why a paradise can succeed is in addition to favorable geographical location, distinctive theme positioning, and scientific combination of equipment matching, and the marketing operation system is also one of the key. . Free experience marketing During the opening period, we can carry out free experience activities and invite parents who do not apply for a member system to lead their children to experience for free. Through the true trial of potential customers, it can increase the favorability of the brand. . The festival promotional activity
grab the promotion of the festival to make goods or tickets, which can also drive products other than tickets And the consumption of catering, various festivals promotional activities can bring richer benefits to the paradise. In festival promotional activities, you need to plan unique activities based on different festival planning. Various Western festivals such as Christmas and Halloween are increasingly used in the event planning of indoor children’s amusement parks. three, off -season discount promotions
Is when indoor children’s amusement parks can implement ticket discounts when the passenger flow is small and the equipment utilization rate is not high Come to Children’s Paradise. The spending on catering, entertainment or purchase of tourism products may not necessarily decrease; this is also another marketing strategy that stimulates tourists’ consumption. A lot of facts have proved that the off -season ticket discount promotion strategy can effectively alleviate the reduction of the turnover of the off -season turnover.
. Introduction to other brands
It before the indoor children’s amusement park itself has reached a certain scale, characteristics, quality, and image, in fact, it has already possessed The intangible assets can consider making joint marketing with related industries to achieve a win -win and win -win effect.
Interior Children’s Paradise operation method is: Children’s Paradise Parent -Child Interaction theme activity Safe and High -quality tools: Essential conditions for indoor children’s parks: 1. n The safety is the first. Only high -quality amusement equipment can ensure the safety of children. At the same time, high -quality tools are also guaranteed to the vitality of the park. Cheap tools not only increase the maintenance cost of the park, but also it is difficult to attract new members to join after the tools are damaged. 2. The novel and beautiful equipment The beautiful appearance can attract the attention of children and parents as soon as possible. If the device can be novel than the equipment in other local parks. You can also consider regularly entering some new tools to the manufacturer, or replace the equipment between the stores to ensure the novelty of the equipment. 3. The bright and neat environment It hygiene is the key to the children’s playground! No parents are willing to put their baby in a dirty paradise, even if the equipment is better, it will not work. 4. roster service The amiable salesperson is the vitality of the paradise. In this customer of God, excellent services can also make customers stand out in the children’s park industry. The children’s park in the room need to pay attention to the following points: 1. Paradise venue: It is recommended to choose the children’s park project to choose a large shopping center (Shopping mall), shopping malls, supermarkets, large communities, etc. Popularity determines everything. A good venue is one of the hardware indicators of the park’s continuous operation. When selection of the paradise, the people around the venue and the surrounding business prospects must be evaluated. At the same time, it is necessary to consider whether relevant industrial and commercial, taxation, fire protection and other procedures are required. 2. Paradise manufacturer equipment: After confirming the intention venue, the operator contacts the appropriate manufacturer according to the budget investment. And let the manufacturer issue the venue plan and the overall quotation, negotiate the production and installation cycle. It is recommended that the operator conducts field inspections of the park manufacturers under the conditions permit. At the same time, the investigation understands whether the conditions of the manufacturers provide other park physical store equipment conditions are in line with safety, environmental protection, and the operating conditions of the park. Ability and after -sales service evaluate. 3, marketing: promotion of park promotion, pricing of paradise tickets (handling secondary cards, monthly cards, annual cards), the establishment of park membership archives, cooperation and interaction with institutions related to children, and so on. 4, Paradise Management: Recruit suitable paradise staff, train the staff of the park, strengthen the training of responsibility, it is recommended to recruit teachers with preschool education experience. In the paradise, activities to increase the playability of the park and so on. 5, software: In the short term, the park can attract children through the novelty of the equipment. The park’s long -term continuous operation must have its own characteristics, and the park operator needs innovation. The competitors in the same industry are the key to long -term victory.
1. Promotion of promotional activities The success of the activity is determined by whether the preliminary publicity is in place. Only when the early publicity is done can the success of the event be guaranteed. The preliminary publicity methods include: 1. Within two weeks before the opening, the community household propaganda such as issuing leaflets. 2. WeChat public platform, accumulate gifts, discount discount activities. 3. Newspaper promotion, the theme of the event is obvious. 4. The opening trailer for mobile phone SMS platform
. Event content: 1, free trial (limited amount rules, the child’s name and contact phone number must be registered) r) The on the day of opening, or in the early days of the opening, the children’s expansion paradise will be tried for free or discount discounts. The children and parents who enter the playground on the day of the event are limited to 80 people. Organize the queue and wait for entering the market. A child is limited to 1 parent, which is charged at 10 yuan/name. 2, gift gift (small toy with a budget of 2 yuan/piece) The first 200 children who arrived on the same day can receive 1 gift for free gifts. (This attracts people, register potential consumer information); 3, card discount year card: original price XXX yuan, current price xxx yuan, provincial xxx yuan season card: original price XXX yuan, the current price XXX yuan, immediately allows the profit XX%, and presented a Barbie doll suit or deformation of Vajrayana with a value of XX yuan Monthly card: original price xxx yuan, current price xxx yuan, only xx yuan per day, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play. The last day. Happy Card: Do XXX yuan XX card, and you can give you more XX times 4, lucky draw Ti card runners can participate in the lucky draw on the day, the winning rate is 100%. awards settings: A, first prize value xxx yuan children’s car (battery) xxx yuan b, second prize value xxx meta piral toy XXX yuan c, third prize value xxx yuan Remote control toy XXX yuan D, lucky prize value XXXX yuan (A: 1: 2 C: 5 D: unlimited) n Help, hope to adopt.
You can use the influence of festivals or hot spots to promote and promote marketing positions such as H5, posters, soft articles, and other methods. Among them, H5 is loved by the brand’s advantages with good interaction and strong fun. H5’s creative forms of creativity, such as answering test testing, synthetic posters, etc., and the most fitted festivals with the children’s playground are of course Liuyi Children’s Day. Perform marketing and promotion through the corresponding creative form. For example, the advertisement of the children’s playground is implanted in the form of answering test testing, and all the answers can get the corresponding rewards. I I found a few marketing H5 for Children’s Day on the EPUB360 platform. You can refer to the essence through the case. The page design can be changed flexibly. Mainly pay attention to the creative form. ① Liuyi travels, safe and courteous! producer: Beijing Public Security Bureau Public Security Traffic Management Bureau Implementation method: Italian EPUB360 H5 page making tools Creative characteristics: hand -drawn cartoon, animation, test questions, form n content Introduction: The H5 aims to detect the user’s grasp of the security travel rules by answering the test test and conduct safety publicity for driving for the Chichoic driving. Users can first browse four animation scenes and game rules before entering the test session. There are 10 test questions. If all are answered, you can enter the name and phone number to have the opportunity to receive the corresponding prizes. If the answer is wrong, you can pass the ” Answer the “button again.
② Liuyi Special 丨 Childhood Memorial producer: Yunbao client implementation method: Italian EPUB360 H5 page making tool Creative characteristics: Test questions, hand -drawn illustrations, animation content features: The H5 is mainly aimed at post -80 users, and aims to lead users to return to childhood by answering the test test. There are 15 questions in test questions, all related to games and animations. Whether the user answers right or not, it will immediately judge the right or wrong and give the correct answer.
The main promotion of indoor children’s park includes four methods: outdoor, WeChat, activities, and soft media.
. Outdoor promotion
Outdoor promotion. Elegant is called “ground push”. Popular points are the common outlets on the street. Maybe someone will question: Is this method useful? Although the outdoor mode is old, it still exists, indicating that it must have its existence. Outdoor promotion costs are low, and you can also face target customers directly. Through some discounts, free experience 劵 or gifted coins, you can attract customers to the park. What experience and services are provided. Many fast -food chain companies (such as KFC, Deks, etc.) and video game cities often adopt this outdoor promotion and achieve good results.
The biggest disadvantage of outdoor promotion is that modern people have poor senses of their senses. Walking on the street, in just a few minutes, you can receive a dozen of all kinds of leaflets that can be received or plugged. Outdoor promotion proposes higher requirements.
It Suggestion:
a, the range of the distribution of leaflets is within 1.5 kilometers around the park; (too far, customers will feel trouble or inconvenient)
b 2. When designing the leaflet, the focus should be prominent, simple and clear, and the text should not be too much;
c, the distribution should be targeted, the target is locked at the age of 25-40 years;
d The distribution time is arranged as much as possible on the weekend and holidays from 9: 00-11: 00 or 13: 00-15: 00; Should be smiling.
. WeChat promotion
WeChat promotion has become the most important way of promotion in the current indoor children’s park. There are three methods: WeChat promotion mainly has three ways: friends circle push, WeChat group push, and park public account push, but no matter what ways, the following elements need to be possessed:
(1) Fans
n n n n n n n n n n n n n n R n Dams in the era of fan economy, the number of friends or fans is very important. Use the available resources such as the park employees, loved ones, friends, colleagues, etc., to brush the sense of presence through red envelopes and draws, and increase the fan base.
(2) Release content
a, park advantage project, park new project
b, paradise activities and follow -up reports;
c, related knowledge that customers are interested in, such as parenting, children’s danger matters, family harmony tips, etc.;
d, holiday greetings, holiday raffle, winning notice, etc.;
(3) Content requirements
The length should not be long, with graphic and text, more interaction (such as voting, comment, etc.), focusing on emotional strategies.
(4) Release time: 7: 00-9: 00; 12: 00-14: 00; 20: 00-22: 00.
WeChat promotion precautions:
1. Do not frequently swipe the screen to give people the suspect of selling advertisements; Interactive, the content of the release is empty;
3, should not be anxious, WeChat promotion needs to accumulate for a long time, and it should be persistent.
three. Promotion of activities
The promotion of activity includes promotion of in -store activities and alien industry associations.
The activity content: Children’s track racing, fishing contest, I am a little singer, children’s talent contest, gold medal host, wisdom and bravery, treasure hunting park, I am a little dance king, super imitation show, little Xiaoxiao, Xiaoxiao Xiaoxiao Speaker, live runway show, parental salon and so on. (For more activities, you can learn from the TV reality show.) The event is recommended to be competitive, entertaining, emotional, interactive, and rewarding.
Ip parties: restaurants, children’s education institutions, children’s talent training institutions, children’s early education institutions, maternal and infant products shops, kindergartens, children’s clothing shops, toy gift shops, health care clubs, beauty institutions, supermarkets, supermarkets , News media … The purpose of an alien industry is to borrow each other to achieve a win -win or win -win.
. Soft media promotion
The main role of soft media promotion is to increase the height of the promotion of indoor children’s parks. The forum publicized reports that expand the popularity of the children’s playground, thereby creating the children’s playground brand.
The reason why a paradise can succeed is in addition to favorable geographical location, distinctive theme positioning, and scientific combination of equipment matching, and the marketing operation system is also one of the key.
. Free experience marketing
During the opening period, we can carry out free experience activities and invite parents who do not apply for a member system to lead their children to experience for free. Through the true trial of potential customers, it can increase the favorability of the brand.
. The festival promotional activity
grab the promotion of the festival to make goods or tickets, which can also drive products other than tickets And the consumption of catering, various festivals promotional activities can bring richer benefits to the paradise.
In festival promotional activities, you need to plan unique activities based on different festival planning. Various Western festivals such as Christmas and Halloween are increasingly used in the event planning of indoor children’s amusement parks.
three, off -season discount promotions
Is when indoor children’s amusement parks can implement ticket discounts when the passenger flow is small and the equipment utilization rate is not high Come to Children’s Paradise.
The spending on catering, entertainment or purchase of tourism products may not necessarily decrease; this is also another marketing strategy that stimulates tourists’ consumption. A lot of facts have proved that the off -season ticket discount promotion strategy can effectively alleviate the reduction of the turnover of the off -season turnover.
. Introduction to other brands
It before the indoor children’s amusement park itself has reached a certain scale, characteristics, quality, and image, in fact, it has already possessed The intangible assets can consider making joint marketing with related industries to achieve a win -win and win -win effect.
Interior Children’s Paradise operation method is: Children’s Paradise Parent -Child Interaction theme activity Safe and High -quality tools:
Essential conditions for indoor children’s parks:
1.
n The safety is the first. Only high -quality amusement equipment can ensure the safety of children. At the same time, high -quality tools are also guaranteed to the vitality of the park. Cheap tools not only increase the maintenance cost of the park, but also it is difficult to attract new members to join after the tools are damaged.
2.
The novel and beautiful equipment
The beautiful appearance can attract the attention of children and parents as soon as possible. If the device can be novel than the equipment in other local parks. You can also consider regularly entering some new tools to the manufacturer, or replace the equipment between the stores to ensure the novelty of the equipment.
3.
The bright and neat environment
It hygiene is the key to the children’s playground! No parents are willing to put their baby in a dirty paradise, even if the equipment is better, it will not work.
4.
roster service
The amiable salesperson is the vitality of the paradise. In this customer of God, excellent services can also make customers stand out in the children’s park industry.
The children’s park in the room need to pay attention to the following points:
1. Paradise venue: It is recommended to choose the children’s park project to choose a large shopping center (Shopping
mall), shopping malls, supermarkets, large communities, etc. Popularity determines everything. A good venue is one of the hardware indicators of the park’s continuous operation. When selection of the paradise, the people around the venue and the surrounding business prospects must be evaluated. At the same time, it is necessary to consider whether relevant industrial and commercial, taxation, fire protection and other procedures are required.
2. Paradise manufacturer equipment: After confirming the intention venue, the operator contacts the appropriate manufacturer according to the budget investment. And let the manufacturer issue the venue plan and the overall quotation, negotiate the production and installation cycle. It is recommended that the operator conducts field inspections of the park manufacturers under the conditions permit. At the same time, the investigation understands whether the conditions of the manufacturers provide other park physical store equipment conditions are in line with safety, environmental protection, and the operating conditions of the park. Ability and after -sales service evaluate.
3, marketing: promotion of park promotion, pricing of paradise tickets (handling secondary cards, monthly cards, annual cards), the establishment of park membership archives, cooperation and interaction with institutions related to children, and so on.
4, Paradise Management: Recruit suitable paradise staff, train the staff of the park, strengthen the training of responsibility, it is recommended to recruit teachers with preschool education experience. In the paradise, activities to increase the playability of the park and so on.
5, software: In the short term, the park can attract children through the novelty of the equipment. The park’s long -term continuous operation must have its own characteristics, and the park operator needs innovation. The competitors in the same industry are the key to long -term victory.
1. Promotion of promotional activities
The success of the activity is determined by whether the preliminary publicity is in place. Only when the early publicity is done can the success of the event be guaranteed. The preliminary publicity methods include:
1. Within two weeks before the opening, the community household propaganda such as issuing leaflets.
2. WeChat public platform, accumulate gifts, discount discount activities.
3. Newspaper promotion, the theme of the event is obvious.
4. The opening trailer for mobile phone SMS platform
. Event content:
1, free trial (limited amount rules, the child’s name and contact phone number must be registered) r)
The on the day of opening, or in the early days of the opening, the children’s expansion paradise will be tried for free or discount discounts. The children and parents who enter the playground on the day of the event are limited to 80 people. Organize the queue and wait for entering the market. A child is limited to 1 parent, which is charged at 10 yuan/name.
2, gift gift (small toy with a budget of 2 yuan/piece)
The first 200 children who arrived on the same day can receive 1 gift for free gifts. (This attracts people, register potential consumer information);
3, card discount
year card: original price XXX yuan, current price xxx yuan, provincial xxx yuan
season card: original price XXX yuan, the current price XXX yuan, immediately allows the profit XX%, and presented a Barbie doll suit or deformation of Vajrayana with a value of XX yuan
Monthly card: original price xxx yuan, current price xxx yuan, only xx yuan per day, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play, you can play. The last day.
Happy Card: Do XXX yuan XX card, and you can give you more XX times
4, lucky draw
Ti card runners can participate in the lucky draw on the day, the winning rate is 100%.
awards settings: A, first prize value xxx yuan children’s car (battery) xxx yuan
b, second prize value xxx meta piral toy XXX yuan
c, third prize value xxx yuan Remote control toy XXX yuan
D, lucky prize value XXXX yuan
(A: 1: 2 C: 5 D: unlimited)
n Help, hope to adopt.
You can use the influence of festivals or hot spots to promote and promote marketing positions such as H5, posters, soft articles, and other methods. Among them, H5 is loved by the brand’s advantages with good interaction and strong fun.
H5’s creative forms of creativity, such as answering test testing, synthetic posters, etc., and the most fitted festivals with the children’s playground are of course Liuyi Children’s Day. Perform marketing and promotion through the corresponding creative form. For example, the advertisement of the children’s playground is implanted in the form of answering test testing, and all the answers can get the corresponding rewards.
I I found a few marketing H5 for Children’s Day on the EPUB360 platform. You can refer to the essence through the case. The page design can be changed flexibly. Mainly pay attention to the creative form.
① Liuyi travels, safe and courteous!
producer: Beijing Public Security Bureau Public Security Traffic Management Bureau
Implementation method: Italian EPUB360 H5 page making tools
Creative characteristics: hand -drawn cartoon, animation, test questions, form n content Introduction: The H5 aims to detect the user’s grasp of the security travel rules by answering the test test and conduct safety publicity for driving for the Chichoic driving. Users can first browse four animation scenes and game rules before entering the test session. There are 10 test questions. If all are answered, you can enter the name and phone number to have the opportunity to receive the corresponding prizes. If the answer is wrong, you can pass the ” Answer the “button again.
② Liuyi Special 丨 Childhood Memorial
producer: Yunbao client
implementation method: Italian EPUB360 H5 page making tool
Creative characteristics: Test questions, hand -drawn illustrations, animation
content features: The H5 is mainly aimed at post -80 users, and aims to lead users to return to childhood by answering the test test. There are 15 questions in test questions, all related to games and animations. Whether the user answers right or not, it will immediately judge the right or wrong and give the correct answer.