1 thought on “How to take the road of redwood furniture industry e -commerce”

  1. Today, the term “e -commerce” is no longer unfamiliar to the public. It is impacting people’s thoughts with an unprecedented force and changing the traditional marketing model. E -commerce has attracted much attention from all walks of life, but it has only suffered cold encounters in the furniture industry.
    I Although the application rate of e -commerce has risen in the furniture industry in recent years, some scholars believe that the non -standardized and experiential consumption of furniture has restricted the creation of furniture carrier network brands. As a traditional industry, the mahogany furniture industry, the development of the field of e -commerce can be described as “bright future and twists and turns.”
    02 Redwood furniture e -commerce development road bright
    . The main consumer youth online shopping is the mainstream
    Today, online shopping is not unusual. Compared to going out shopping, many people are more accustomed to buying the items they need to go home by moving their fingers. People gradually turn from “shopping” to “shopping”. In a survey report, the Chinese online shopping is very enthusiastic. Among the people who are investigating, about 70 % of the people are purchased at least once a week, which is nearly four times that of European consumers, near the United States and British consumers nearly four times. Twice, this shows that online shopping has become an important way for Chinese shopping. The most important reason for this is due to the low cost operation of the network, the extensive customer group, the high time -effective transaction method, and the short -distance contact that has prompted many manufacturers to turn their attention to the huge online market; on the other hand, with the pace of life rhythm Accelerating, convenient networks also give people more consumer space.
    In many exhibitions this year, the “post -80s” became a beautiful scenery in the mahogany exhibition hall. In the past, mahogany furniture has always been based on middle -aged and elderly consumer groups. Now many young people have also begun to enter the mahogany market. Their consumption goals are mainly practical restaurants and study series products. As the main consumer group, the post -70s and 80s, their dependence on the Internet has gradually deepened, so e -commerce is also an inevitable trend in the future development of the mahogany furniture industry.
    It, the industry heavy rain attack took the second road
    This year, the entire mahogany industry has been baptized by a storm and rain. Many companies are not very good. Therefore Training is infected by successful experience in major regional development, and its own actual experience. The company has begun to start from the company’s overall interests and adjust its strategic deployment. Some mahogany furniture companies have begun to re -examine the increasingly popular e -commerce platform, and gradually change the marketing model that used to rely on store sales in the past.
    The main model of mahogany furniture e -commerce is the establishment of corporate official website, and the three -party network has been used to carry out three models: brand marketing and online and offline integrated marketing. Lin Weihua, CEO of China Classical Furniture Network, introduced that “Online and offline integrated marketing is mainly packaged to online exhibition halls to online, promoting offline sales online, and offline marketing models for online sales can also be promoted.”

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