In the IT industry, the number of teams is about 10
2 thoughts on “How can I bring a good team?”
Vickie
In the marketing industry, the profession of managers is very challenging. Many people only see that professional managers point to Jiangshan and scold Fang Ye’s chic, but they rarely understand the bitterness and helplessness behind them. After thinking about it in the middle of the night, some experiences were sorted out, and then sorted out the text, proposed “How to Do Sales Manager”. Improper, please be right.
. The major “weakness:
1 of the promise of the manager. In the management of reality, these officials of our Fengjiang officials invited to reward in front of the” emperor “to invite rewards It is often to complete the “imperial purpose” of the above, so, in front of our “subordinates”, there are too many promises. After the prisoner, the things that agreed to the dealer were either or the “soldiers” army was deducted. This phenomenon was common in all companies, so Yu Shiwei first proposed the first lecture on “Success Manager”. Be brave to take on personal responsibility, pick the world with one shoulder, don’t say I think “, for the sake of the market’s benign development, for the majesty of the” imperial decree “, our princes are” thought twice “while” thinking twice “. The promise will be widowed. “If we promise what we promise, our” subjects “are suspicious, and the disaster is close!
2 Ming character. The role positioning determines the direction of the work, and the work direction determines the working method. The manager is not a salesman. As a marketing manager, if you do n’t understand this, you will only make himself busy every day, but the salesman will be dark. I have no intention of degrading how lazy our business personnel are. I do n’t want to praise how diligent our marketing manager is. Here, as a sales manager, our subconscious must answer the following questions: A. How should my role be positioned and what is responsible? What can members do? C. How to coordinate and communicate between teams, how to authorize? D. Determine responsibility. It must be made to understand: which ones must be done, which should not be done. It is easy to lose yourself. Why do many managers work with rabbits after “crow becomes refined and turmoil rabbits”? Is it worthy of the thought of each of our managers? Minsberg’s top ten characters are worthy of each marketing manager research. R n 3 Set the plan. The plan is the basic skills of management. Breakfall, “conspiracy and then move” is the essential quality of each Venus marketing manager, although many of our managers’ enthusiasm for work is moving people , But we must face reality and face our weaknesses: At present, individual managers still hold two ideas to do the market: one is to cross the river by touching the stones, take a step by step, the response to the market competition is not agile, and the second It is a lack of strategic. I do n’t know how the regional market will happen after three months, how to adjust within half a year, and lack predictive predictions on future trends.
“Waste”, this kind of “hit the clock” will inevitably bring great passiveness to our work. In fact, each marketing manager of next year is clear that it is definitely not a hearing to solve. There is enough preparation: psychological, strategic, tactical, personnel adjustment, etc.
4 leading team. The biggest problem in marketing is management problems, and the true meaning of management is to solve the problem of employment. World 5 A survey of many companies in the top 00 found that the biggest problem in China is employment. Now the salesperson does not know what he should do and what can you do?
“There is no thief in the world” in the classic sentence of Uncle Li: “The people’s hearts are scattered, the team is not easy to bring”, in fact, the marketing team in all teams is the most difficult to manage. The kite that breaks the line is drifting all the year round. Due to the short time in the company, the sense of belonging and heart power of the company is relatively small. In addition, the threshold of the current marketers is relatively high. When the marketer is tired of Venus, the loss of talents and the friction of the team will become the two major “heart disease” of the marketing manager. How should the marketing manager be half at this time? In the case where the company’s salary design cannot be changed, the only thing we can change is marketers.
It strengthening humanized management is a better way. “Cai San people gather, wealth gathering people” is the only way to manage the management of humanization. Perhaps it is just a “celebration banquet” every month, maybe just a pack of cigarettes is enough to make our front -line staff grateful zero nasal tears. The mind.
5 changes in power. “The marketing environment has changed, everything has to be changed” is the most classic proposition proposed by “Sales and Market” in 2004, and it is also the main theme of our marketing. “Shi Yi moves, and things are different.” This requires each of our managers to have the ability to change menstruation, rather than holding the old yellow calendar.
This here: one is that the thinking of the marketing manager must change, because the strategy of the group company has changed, and the marketing manager must change the mind as soon as possible to make a good preparation for the city’s “position war” as soon as possible. Essence The second is to emphasize how to change, “What to do in Jinggangshan, what to do in Beijing.” This is the reality that Venus’s marketing manager must face. If the manager does not pay attention to the update and learning of knowledge, in the face of the changes in this marketing environment, it must be It’s helpless.
So facing new challenges, how should our marketing manager work in 2006? Is there no way? As a bystander, I will give you two words: The first sentence is: the idea of determining the way out. The fierceness of the beer competition next year does not say that everyone understands that it will only be more cruel than this year. The original thinking must be left behind. The second sentence for managers is: difficulty in entrepreneurship, difficulty keeping industry, and not difficult to know. As long as our managers despise their psychological contempt and pay attention to their opponents from tactics, all difficulties will be solved.
. Walk with two legs:
This to study a lot of beer companies discovered that if you really make some achievements in sales, you should focus on as a first -line manager. Grasp the two points and learn to walk with two legs:
. The first leg: control a team to strengthen the team building.
The “enterprise”, no one “stops”, the role of talents in the organization is self -evident. Looking at the world’s top 500 outstanding companies’ emphasis on talents, most of them have mentioned the height of strategy. It is so many people who are willing to dedicate them silently that they have their careers like the sun. As the so -called “one thing to achieve all bones and withered”, the marketing team must not only pay attention to the selection of talents, but also strengthen their services and training and build talent echelons. Find a way to keep the “soldiers” and keep your heart. Only when the team is good, people’s psychology, the cohesion of the team is strengthened, and the goals are clear, can marketing work be smooth, and it is invincible. The so -called “people’s hearts and Mount Tai move”. After a long period of exploration and brewing, the author believes that the control of a team should start from the following four aspects:
It thought-diligent and hard work. The marketer embraces a gun and has a moon -hearted moon. He has always spent in reality and romantic gaps. It is stunned and dazed. Daokan. According to Maslow’s demand level theory, in addition to meeting the basic salary needs, people also cultivate their social relations and development needs, and pay more attention to their personal value. It is precious to conduct mental training for employees. So in the center of the work center, it is the most important. Marketing work requires not only diligent attitudes, but also to be diligent, hand -diligent, and leg diligence; but also pays more attention to stimulating the spirit of the team to work hard. Think more, summarize more, take a idea, and summarize a consciousness-pioneering and enterprising. Venus Group is just like the development and growth of snowballs, and the cruel market competition urgently requires that our marketers must clarify their ideas, see the situation, and change their concepts. , Strive to open up the market. The marketers must not only have the belief of high ambitions, but also have a sense of enterprising and pioneering consciousness to storage. This is a person’s quality issue. When the head office requires the network to move down wheat beer to go to the countryside, the marketing manager should start to make “medium and high -end wine go to the countryside”. This is consciousness.
Mo Chairman Mao said: “How bold people are, how high the land is; if you are not afraid to do it, you will not dare to think about it.” As long as the marketer has a strong mind, he will be interested in and with solid marketing The theory is based on the flexible marketing skills. In the face of the market’s swords and sword shadows, we will be invincible- “how big the heart is, how big the stage is.”
The executive force — fierce popularity. Any good planning is not as simple as a simple execution. Think about why some policies of the head office cannot be uploaded and paid, why is it good to be effective in marketing plans, why can’t we always have so many excuses in the month?
In in a sense, execution is a sign that reflects whether an organization is mature. What we need is uploading and down, not to change the order. What we want is automatic spontaneous and resolutely execute! Instead of negative response and shirk responsibility. Only in this way, we can withstand the tests of strong winds and waves.
The fighting forces — dare to compete first. The marketer must have a kind of courage to pick the world alone, and blindly, cautiously, but only, only the opponents can only be despised and indifferent. Shangqiu is a young team. We have the ambitions of breaking the boat into a large device and fighting the first in all seas. “The sea of the sea shows the true nature of the hero”, and we have enough courage to meet the challenges. The belief of “dare to do the world first” will make us more frustrated and be a leading leader!
. Another legs —- “Renamed the market”.
The words in the heart, many managers really can’t be the truth of the market for the market, for more than ten years The development of the marketing environment has undergone subversive changes, and the difficulty of grasp of the market has increased. It is no longer the original “transmission, management, and training” to control a market. We have summarized our own ideas in the changing market:
1. In operation — implementation of the “one turn, two obedience” principles, this is the crystallization of the collective wisdom of the company, we feel very very very very very good Practical value.
(1) A turn-change the customer concept. “There is a way to go out.” Customers are the first practitioners of our marketing ideas. Only when the customer’s concept is changed, our marketing planning can be effectively implemented, and the marketing method needs to be improved. Maybe this is an old -fashioned topic. We are not talking about its importance here, but how to change the question:
a. Choose a standard of high -quality customers, strengthen the training of customers, instill some advanced concepts and market marketing ideas close to the market. . R n b. Strengthen the consciousness of “three movements”, that is, we drive from interests, stretch the relationship, and move customers in life value, so that they have a sense of belonging and dependence on Venus.
c. Using the agreement of the contract households to restrict customers, set up a special sales award, encourage specialty, sell more, form a boom of comparison, learning, catching up, gang, and super, and enhancing their sense of honor. Of course, the contract in the traditional sense has no binding power for the dealers of beer. Marketing managers must examine dealers from the perspective of establishing a market network, and increase investment in the market. At one point, the manager must be clear.
d. Talk with the facts, let them realize that the profit earned by wheat beer and mid -to -high -end wine actively transforms business ideas. The best way to use at this point is to use the opportunity to learn off -season to enhance exchanges in distribution, or visit and inspect the model market to help customers realize marketing models. rnrn（2）“二从”原则很关键，也很重要，它是市场管理的精髓： rnrna 对市场秩序上—“从严”， Emphasizing the word “strict”, we all have corresponding rewards and penalties for the development and maintenance of the market. As long as there are problems, the marketing manager must do things in accordance with regulations and never hand well. Human nature is not equal to humanization. Of course, the purpose of management is “governing the mind and the whole person.”
b in the market operation — “from real”, everything starts from reality and from the market. In terms of marketing, whether it is 4P or 4C, you must obey and serve the market. Each step of the work method is executed in place. All plans cannot be empty, and must be pragmatic. In fact, marketing has no fixed type, no trick win, and the simplest move into a trick!
2 The operating ideas of “one center, two basic points” in the direction, keep in mind the concept of “stable, accurate, and ruthless”:
a emphasize a center ——- Always use the wheat beer series as the center of the product structure, strategically stable.
b to strengthen the key points — the key positioning of mid-to-high-end wine as the focus of the product operation must be “accurate”. The key to marketing transformation is the accuracy of positioning. Once the positioning is changed, it will bring catastrophic consequences to marketing.
c to stabilize the base point — use ordinary wine as a competitive and percussion product. Sun Tzu said: With the way of using soldiers, in the face of righteousness and wins, in the face of severe market competition, we must use the competitive products in our hands. The blow must be fierce!
In short, making the most complicated problem is successful. Today, when the market is changing rapidly, we have to go right, fast, and stable, we need to “practice internal skills” and strengthen internal management; we must also “learn elites”, pay attention to the combination of theory and practice, focus on the combination of theory and practice, pay attention to the attention of the theory and practice, focus on the combination of theory and practice. The improvement of self -literacy so that the road under our feet will go wider, longer, and farther!
The business manager is very simple. Lao Tzu once said: “Governing the big country like cooking small fresh” more than 2,000 years ago. As long as we grasp the “Tao” of marketing and management, do things naturally There must be room for its blade.
In the marketing industry, the profession of managers is very challenging. Many people only see that professional managers point to Jiangshan and scold Fang Ye’s chic, but they rarely understand the bitterness and helplessness behind them. After thinking about it in the middle of the night, some experiences were sorted out, and then sorted out the text, proposed “How to Do Sales Manager”. Improper, please be right.
. The major “weakness:
1 of the promise of the manager. In the management of reality, these officials of our Fengjiang officials invited to reward in front of the” emperor “to invite rewards It is often to complete the “imperial purpose” of the above, so, in front of our “subordinates”, there are too many promises. After the prisoner, the things that agreed to the dealer were either or the “soldiers” army was deducted. This phenomenon was common in all companies, so Yu Shiwei first proposed the first lecture on “Success Manager”. Be brave to take on personal responsibility, pick the world with one shoulder, don’t say I think “, for the sake of the market’s benign development, for the majesty of the” imperial decree “, our princes are” thought twice “while” thinking twice “. The promise will be widowed. “If we promise what we promise, our” subjects “are suspicious, and the disaster is close!
2 Ming character. The role positioning determines the direction of the work, and the work direction determines the working method. The manager is not a salesman. As a marketing manager, if you do n’t understand this, you will only make himself busy every day, but the salesman will be dark. I have no intention of degrading how lazy our business personnel are. I do n’t want to praise how diligent our marketing manager is. Here, as a sales manager, our subconscious must answer the following questions: A. How should my role be positioned and what is responsible? What can members do? C. How to coordinate and communicate between teams, how to authorize? D. Determine responsibility. It must be made to understand: which ones must be done, which should not be done. It is easy to lose yourself. Why do many managers work with rabbits after “crow becomes refined and turmoil rabbits”? Is it worthy of the thought of each of our managers? Minsberg’s top ten characters are worthy of each marketing manager research. R n
3 Set the plan. The plan is the basic skills of management. Breakfall, “conspiracy and then move” is the essential quality of each Venus marketing manager, although many of our managers’ enthusiasm for work is moving people , But we must face reality and face our weaknesses: At present, individual managers still hold two ideas to do the market: one is to cross the river by touching the stones, take a step by step, the response to the market competition is not agile, and the second It is a lack of strategic. I do n’t know how the regional market will happen after three months, how to adjust within half a year, and lack predictive predictions on future trends.
“Waste”, this kind of “hit the clock” will inevitably bring great passiveness to our work. In fact, each marketing manager of next year is clear that it is definitely not a hearing to solve. There is enough preparation: psychological, strategic, tactical, personnel adjustment, etc.
4 leading team. The biggest problem in marketing is management problems, and the true meaning of management is to solve the problem of employment. World 5 A survey of many companies in the top 00 found that the biggest problem in China is employment. Now the salesperson does not know what he should do and what can you do?
“There is no thief in the world” in the classic sentence of Uncle Li: “The people’s hearts are scattered, the team is not easy to bring”, in fact, the marketing team in all teams is the most difficult to manage. The kite that breaks the line is drifting all the year round. Due to the short time in the company, the sense of belonging and heart power of the company is relatively small. In addition, the threshold of the current marketers is relatively high. When the marketer is tired of Venus, the loss of talents and the friction of the team will become the two major “heart disease” of the marketing manager. How should the marketing manager be half at this time? In the case where the company’s salary design cannot be changed, the only thing we can change is marketers.
It strengthening humanized management is a better way. “Cai San people gather, wealth gathering people” is the only way to manage the management of humanization. Perhaps it is just a “celebration banquet” every month, maybe just a pack of cigarettes is enough to make our front -line staff grateful zero nasal tears. The mind.
5 changes in power. “The marketing environment has changed, everything has to be changed” is the most classic proposition proposed by “Sales and Market” in 2004, and it is also the main theme of our marketing. “Shi Yi moves, and things are different.” This requires each of our managers to have the ability to change menstruation, rather than holding the old yellow calendar.
This here: one is that the thinking of the marketing manager must change, because the strategy of the group company has changed, and the marketing manager must change the mind as soon as possible to make a good preparation for the city’s “position war” as soon as possible. Essence The second is to emphasize how to change, “What to do in Jinggangshan, what to do in Beijing.” This is the reality that Venus’s marketing manager must face. If the manager does not pay attention to the update and learning of knowledge, in the face of the changes in this marketing environment, it must be It’s helpless.
So facing new challenges, how should our marketing manager work in 2006? Is there no way? As a bystander, I will give you two words: The first sentence is: the idea of determining the way out. The fierceness of the beer competition next year does not say that everyone understands that it will only be more cruel than this year. The original thinking must be left behind. The second sentence for managers is: difficulty in entrepreneurship, difficulty keeping industry, and not difficult to know. As long as our managers despise their psychological contempt and pay attention to their opponents from tactics, all difficulties will be solved.
. Walk with two legs:
This to study a lot of beer companies discovered that if you really make some achievements in sales, you should focus on as a first -line manager. Grasp the two points and learn to walk with two legs:
. The first leg: control a team to strengthen the team building.
The “enterprise”, no one “stops”, the role of talents in the organization is self -evident. Looking at the world’s top 500 outstanding companies’ emphasis on talents, most of them have mentioned the height of strategy. It is so many people who are willing to dedicate them silently that they have their careers like the sun. As the so -called “one thing to achieve all bones and withered”, the marketing team must not only pay attention to the selection of talents, but also strengthen their services and training and build talent echelons. Find a way to keep the “soldiers” and keep your heart. Only when the team is good, people’s psychology, the cohesion of the team is strengthened, and the goals are clear, can marketing work be smooth, and it is invincible. The so -called “people’s hearts and Mount Tai move”. After a long period of exploration and brewing, the author believes that the control of a team should start from the following four aspects:
It thought-diligent and hard work. The marketer embraces a gun and has a moon -hearted moon. He has always spent in reality and romantic gaps. It is stunned and dazed. Daokan. According to Maslow’s demand level theory, in addition to meeting the basic salary needs, people also cultivate their social relations and development needs, and pay more attention to their personal value. It is precious to conduct mental training for employees. So in the center of the work center, it is the most important. Marketing work requires not only diligent attitudes, but also to be diligent, hand -diligent, and leg diligence; but also pays more attention to stimulating the spirit of the team to work hard. Think more, summarize more, take a idea, and summarize a consciousness-pioneering and enterprising. Venus Group is just like the development and growth of snowballs, and the cruel market competition urgently requires that our marketers must clarify their ideas, see the situation, and change their concepts. , Strive to open up the market. The marketers must not only have the belief of high ambitions, but also have a sense of enterprising and pioneering consciousness to storage. This is a person’s quality issue. When the head office requires the network to move down wheat beer to go to the countryside, the marketing manager should start to make “medium and high -end wine go to the countryside”. This is consciousness.
Mo Chairman Mao said: “How bold people are, how high the land is; if you are not afraid to do it, you will not dare to think about it.” As long as the marketer has a strong mind, he will be interested in and with solid marketing The theory is based on the flexible marketing skills. In the face of the market’s swords and sword shadows, we will be invincible- “how big the heart is, how big the stage is.”
The executive force — fierce popularity. Any good planning is not as simple as a simple execution. Think about why some policies of the head office cannot be uploaded and paid, why is it good to be effective in marketing plans, why can’t we always have so many excuses in the month?
In in a sense, execution is a sign that reflects whether an organization is mature. What we need is uploading and down, not to change the order. What we want is automatic spontaneous and resolutely execute! Instead of negative response and shirk responsibility. Only in this way, we can withstand the tests of strong winds and waves.
The fighting forces — dare to compete first. The marketer must have a kind of courage to pick the world alone, and blindly, cautiously, but only, only the opponents can only be despised and indifferent. Shangqiu is a young team. We have the ambitions of breaking the boat into a large device and fighting the first in all seas. “The sea of the sea shows the true nature of the hero”, and we have enough courage to meet the challenges. The belief of “dare to do the world first” will make us more frustrated and be a leading leader!
. Another legs —- “Renamed the market”.
The words in the heart, many managers really can’t be the truth of the market for the market, for more than ten years The development of the marketing environment has undergone subversive changes, and the difficulty of grasp of the market has increased. It is no longer the original “transmission, management, and training” to control a market. We have summarized our own ideas in the changing market:
1. In operation — implementation of the “one turn, two obedience” principles, this is the crystallization of the collective wisdom of the company, we feel very very very very very good Practical value.
(1) A turn-change the customer concept. “There is a way to go out.” Customers are the first practitioners of our marketing ideas. Only when the customer’s concept is changed, our marketing planning can be effectively implemented, and the marketing method needs to be improved. Maybe this is an old -fashioned topic. We are not talking about its importance here, but how to change the question:
a. Choose a standard of high -quality customers, strengthen the training of customers, instill some advanced concepts and market marketing ideas close to the market. . R n
b. Strengthen the consciousness of “three movements”, that is, we drive from interests, stretch the relationship, and move customers in life value, so that they have a sense of belonging and dependence on Venus.
c. Using the agreement of the contract households to restrict customers, set up a special sales award, encourage specialty, sell more, form a boom of comparison, learning, catching up, gang, and super, and enhancing their sense of honor. Of course, the contract in the traditional sense has no binding power for the dealers of beer. Marketing managers must examine dealers from the perspective of establishing a market network, and increase investment in the market. At one point, the manager must be clear.
d. Talk with the facts, let them realize that the profit earned by wheat beer and mid -to -high -end wine actively transforms business ideas. The best way to use at this point is to use the opportunity to learn off -season to enhance exchanges in distribution, or visit and inspect the model market to help customers realize marketing models. rnrn（2）“二从”原则很关键，也很重要，它是市场管理的精髓： rnrna 对市场秩序上—“从严”， Emphasizing the word “strict”, we all have corresponding rewards and penalties for the development and maintenance of the market. As long as there are problems, the marketing manager must do things in accordance with regulations and never hand well. Human nature is not equal to humanization. Of course, the purpose of management is “governing the mind and the whole person.”
b in the market operation — “from real”, everything starts from reality and from the market. In terms of marketing, whether it is 4P or 4C, you must obey and serve the market. Each step of the work method is executed in place. All plans cannot be empty, and must be pragmatic. In fact, marketing has no fixed type, no trick win, and the simplest move into a trick!
2 The operating ideas of “one center, two basic points” in the direction, keep in mind the concept of “stable, accurate, and ruthless”:
a emphasize a center ——- Always use the wheat beer series as the center of the product structure, strategically stable.
b to strengthen the key points — the key positioning of mid-to-high-end wine as the focus of the product operation must be “accurate”. The key to marketing transformation is the accuracy of positioning. Once the positioning is changed, it will bring catastrophic consequences to marketing.
c to stabilize the base point — use ordinary wine as a competitive and percussion product. Sun Tzu said: With the way of using soldiers, in the face of righteousness and wins, in the face of severe market competition, we must use the competitive products in our hands. The blow must be fierce!
In short, making the most complicated problem is successful. Today, when the market is changing rapidly, we have to go right, fast, and stable, we need to “practice internal skills” and strengthen internal management; we must also “learn elites”, pay attention to the combination of theory and practice, focus on the combination of theory and practice, pay attention to the attention of the theory and practice, focus on the combination of theory and practice. The improvement of self -literacy so that the road under our feet will go wider, longer, and farther!
The business manager is very simple. Lao Tzu once said: “Governing the big country like cooking small fresh” more than 2,000 years ago. As long as we grasp the “Tao” of marketing and management, do things naturally There must be room for its blade.
The new official took three fires. Then invite them to dinner and have a good relationship.