1 thought on “How to survive the dead shop Tmall store”
Sharon
When you realize that the performance of the store has begun to decline and has not changed after taking some measures, it means that your shop is slowly dying. Disease point. Let’s tell you how to activate a dead shop. 1. Re -sort out the positioning and re -plan the layout of the product The believe that this is very important. In the era of personalized search, in the “small and beautiful” trend, some shops that have blurred or even chaotic positions will be in the past. Towards the decline until the stage was exited. (1) Try to unify the important attributes of the product What is the important attribute of the product? There is no standard answer, because the category is different. Many people may first consider the price label, which itself is not a problem, but for you, this should not be the core. For example, when searching the keyword “high heels”, the price interval options definitely represent different people. But you can see the “screening conditions” and “screening conditions”. You see, people who like “Emperor Sister Exclusive” and “Princess Fan” can be clearly felt that there are two completely different kinds of completely different. Tags; then in the heel style, thick heels and fine heels basically represent two different groups. So we believe that when we judge important attributes, the only criterion is: whether different attribute values represent two types of completely different people (mainly from some behavioral labels). Then re -plan the baby in the store to ensure that the important attribute values are as consistent as possible. Do not have this style, and that style is also sold. Because fundamentally, product category, attributes, keywords, etc. are still the core elements that determine the label. (2) Timely processing the real slow -selling goods What is the real slow -selling goods? There is no traffic for a long time, no sales, and it is clear that the market is no longer needed. Especially for clothing categories, because its seasonality is obvious and the update speed of popular elements is also faster. Many Taobao sellers have a new frequency on the new frequency, but they are basically put there and do not deal with it. This is the shop I watched in the first half of the year. It sells popular women’s clothing. There are more than 800 treasures in the shop. Then the earliest one was new in 13 years, and it was still there. Is said nothing else. Therefore, for such products, you don’t have to hesitate at all. What you still have inventory and evaluation. If you don’t want to be willing, you don’t need to consider it. Delete the link directly, including the pictures in the picture space to delete, so that it is a thorough cleanup. 2. Looking for about 10%of the main push money, concentrated energy to create explosive models Taobao has been talking about explosive modeling, but it does not mean that explosion models are useless. The trend of small and beautiful on Taobao is small. The explosive group (that is, the whole store explosion) is definitely necessary, and it also represents the operating capabilities and product advantages of the store. However, the actual situation must be considered: During the first and second levels of the store, that is, the store is relatively weak, because of the restrictions in various aspects of resources, Taobao also knows that you want to let you make the whole store in the store. It is unrealistic for best -selling models, so in more, they will give priority to examining your single product operation capabilities, that is, whether you can focus on doing some explosive models. After the store has the third level, we will consider the hot sales of the whole store.
When you realize that the performance of the store has begun to decline and has not changed after taking some measures, it means that your shop is slowly dying. Disease point. Let’s tell you how to activate a dead shop.
1. Re -sort out the positioning and re -plan the layout of the product
The believe that this is very important. In the era of personalized search, in the “small and beautiful” trend, some shops that have blurred or even chaotic positions will be in the past. Towards the decline until the stage was exited.
(1) Try to unify the important attributes of the product
What is the important attribute of the product? There is no standard answer, because the category is different. Many people may first consider the price label, which itself is not a problem, but for you, this should not be the core.
For example, when searching the keyword “high heels”, the price interval options definitely represent different people. But you can see the “screening conditions” and “screening conditions”. You see, people who like “Emperor Sister Exclusive” and “Princess Fan” can be clearly felt that there are two completely different kinds of completely different. Tags; then in the heel style, thick heels and fine heels basically represent two different groups.
So we believe that when we judge important attributes, the only criterion is: whether different attribute values represent two types of completely different people (mainly from some behavioral labels). Then re -plan the baby in the store to ensure that the important attribute values are as consistent as possible. Do not have this style, and that style is also sold. Because fundamentally, product category, attributes, keywords, etc. are still the core elements that determine the label.
(2) Timely processing the real slow -selling goods
What is the real slow -selling goods? There is no traffic for a long time, no sales, and it is clear that the market is no longer needed. Especially for clothing categories, because its seasonality is obvious and the update speed of popular elements is also faster. Many Taobao sellers have a new frequency on the new frequency, but they are basically put there and do not deal with it. This is the shop I watched in the first half of the year. It sells popular women’s clothing. There are more than 800 treasures in the shop. Then the earliest one was new in 13 years, and it was still there.
Is said nothing else. Therefore, for such products, you don’t have to hesitate at all. What you still have inventory and evaluation. If you don’t want to be willing, you don’t need to consider it. Delete the link directly, including the pictures in the picture space to delete, so that it is a thorough cleanup.
2. Looking for about 10%of the main push money, concentrated energy to create explosive models
Taobao has been talking about explosive modeling, but it does not mean that explosion models are useless. The trend of small and beautiful on Taobao is small. The explosive group (that is, the whole store explosion) is definitely necessary, and it also represents the operating capabilities and product advantages of the store. However, the actual situation must be considered:
During the first and second levels of the store, that is, the store is relatively weak, because of the restrictions in various aspects of resources, Taobao also knows that you want to let you make the whole store in the store. It is unrealistic for best -selling models, so in more, they will give priority to examining your single product operation capabilities, that is, whether you can focus on doing some explosive models. After the store has the third level, we will consider the hot sales of the whole store.