5 thoughts on “What is the current situation and development trend of K12 online education?”
Sherry
The popularity of Internet technology, the Chinese government’s emphasis on “Internet education”, and the rapid development of AI technology, provides sufficient motivation for China’s K12 online education. Based on this background, the scale of China’s online education market is expected to increase to 404.1 billion yuan in 2019, and the number of users will increase to 259 million people. 40 % of users believe that the teacher matching link of the K12 online education platform is weak and needs to be improved. Nearly 50 % of the users have supported the technology of integrating technology into the product, and 90 % of users recognize the effect of the technology application of K12 online education product technology. The size of China K12 online education user scale and forecast iimedia research (Ai Media Consultation) data shows that the scale of 2015-2020 China K12 online education users expand. In the case of a small decline in the K12 group, the scale of K12 online education users will not increase and increase, and the penetration rate continues to increase. Ai Media Consulting Analysts believe that K12 online education is an important part of online education. With the continuous improvement of family living standards, parents’ attention to their children’s education has also increased. Under the background of the school advocating “burden reduction”, K12 online education has developed rapidly. The development trend of China’s K12 online education industry K12 online education needs continue to enhance the industry Matthew effect to exacerbate user experience into key Ai Media Consulting analysts believe that the pressure of K12 student group academic competition has gradually increased More and more parents are looking for extra -curricular tutoring platforms for students. The K12 online education form effectively gather high -quality teaching resources and breaks the limitations of time and space. The demand is still exploding, and the industry development momentum is good. However, after the early rapid expansion stage, some institutions that have poor operations in the K12 industry have closed down one after another. Products with stronger comprehensive strength and more attention to user experience and demand will further expand their leading advantages. Gerexed education resources to attract attention to increase the platform to focus on the construction of teachers Ai Media Consulting Analysts believe that with the continuous development of the K12 online education industry, the number of platforms and services that students and parents can choose from increased. The quality of teaching resources has also been continuously improved. For the education industry, the quality of teachers determines the advantages and disadvantages of service effects, and it is also the key to platform competition. In the future, various platforms will focus on the construction of teachers. On online education platform will strengthen the intelligence of technology applications to further increase Ai Media Consulting Analysts believe that the impact of technology applications on the K12 online education industry has continued to deepen, from curriculum planning, classroom interaction to academic feedback, etc. , Cutting -edge technology has an important impact on the effects of educational effects. The K12 online education platform will actively explore intelligence, introduce AI technology, and promote business clouds. In the future, more feasible landing applications and solutions will be born. The pressure on student education competition is increased 1 to 1 full -scientific counseling platform demand. The demand for all -scientific counseling is also increasing. The development of the K12 online education platform in the field of academic tutoring has also attracted much attention. In recent years, such as the head of 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1, 1 to 1 of all -subject counseling products in the capital market and the user market. The platform may become a key development area for the K12 online education industry. I online quality education continues to heat up into the direction of various platforms Ai Media Consulting Analysts believe that in recent years, educational courses such as music, art, programming, mathematical logic The industry continues to heat up. Quality education can broaden students’ knowledge and form interest, and at the same time cultivate their thinking ability, and online forms can solve the problem of teacher matching, and the market potential is large. Although online quality education is currently focused on the field of interest education, as the market potential is constantly being tapped, it is more concerned about the students’ logical ability mathematical thinking quality education platforms are expected to accelerate development. The platform will strengthen the development of the sinking market to promote high -quality educational resources to cover more regions Ai Media Consulting Analysts believe that the development momentum of K12 online education in first- and second -tier cities is good, but in the sinking market, it is still in the initial development of the market. stage. The K12 sinking market also has strong education needs, but due to uneven development of educational resources, it will depend more on online platforms. In the future, the layout of the K12 online education platform in the sinking market will continue to strengthen, promoting high -quality educational resources to cover in more regions. The above contents are selected from the latest release of Ai Media Consultation “Ai Media Report | Research Report on the China K12 Online Education Industry in the first half of 2019”.
China’s K12 education industry market scale: multi -party reasons to promote demand growth, and the market size gradually expands Although the scale of public education in my country can meet the education needs of large -scale people, it cannot meet the multi -level education needs of the family, especially in quality Education and art. In particular, the K12 student group in my country is very huge. With the release of the second child policy, the population of the newborn will continue to export new users for K12 education, and the annual increase of the average annual education consumption expenditure is also the market size of the K12 education industry market. Growth laid the foundation. In addition, the introduction and revision of various legal and regulations also play a role in policy support for the K12 education market. According to forward -looking estimates, the market size of China’s K12 education industry in 2018 will exceed 500 billion yuan. The company in China K12 education industry: There are many participation in enterprises, divided into online, offline counseling and education informatization In the entire K12 extracurricular counseling industry chain, online counseling agencies mainly use content, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, Tools, tutor O2O and other models exist. There are many different categories and companies, but the scale is not large. It is mainly based on the characteristics and trends of the entrepreneurial business model of “free and value -added services”. The future integration and explosiveness of the industry will be relatively large. although offline counseling training institutions are also relatively scattered and uneven, the gap between offline institutions has been widely pulled, and the brand effect has appeared. Education content and core teacher resources will become the killer of the leaders of the leaders. In general, whether it is online or offline, it belongs to the TOC market, and the problem of high cost and low viscosity of users on online will face the unstable of teachers’ resources, expansion and management, etc. Comprehensive capabilities put forward higher requirements. Education informatization is mainly to B -end. It benefits from the improvement of the C -side demand, but it needs to be better integrated with technology. At the same time, it benefits from the upgrading of educational content consumption, so as to provide better and faster educational products. k12 Education Industry Enterprise Competition: The market concentration is low, and the industry pattern is relatively decentralized From the point of view of the number of enterprises, the ecological structure of my country’s K12 education industry is pyramid type: New Oriental, good future giants live in pyramids in pyramids At the top, the remaining national and regional leading leading together, the upper part of the pyramid is together; the middle part is a large number of small and medium -sized institutions; the bottom is a huge individual teacher, studio, etc., accounting for more than 70%. On the whole, the market concentration of the K12 education industry in my country is still low, and the industry structure is scattered. In operating income, because the K12 education market is too large, the age and subjects are more segmented, the textbooks and examinations in various places are different. The attributes of the K12 education and training institutions There is a huge difference in operating income. The annual turnover of the National K12 training institution does not exceed 1,000 yuan, and the annual turnover of more than 50 million yuan is not more than 100. k12 education industry regional competition pattern: first -tier cities are the focus of layout, and the increase in the expenditure of second -tier cities year by year From the perspective of regional distribution, first -tier cities are the focus of K12 education industry layout, Beishangguangshen and other cities such as K12 It accounts for nearly one -third of the national expenditure, of which Beijing and Shanghai ranks among the top two in education. According to the survey, the willingness to pay for training and education in first-tier cities in first-tier cities is significantly higher than non-first-tier cities. At the same time, the proportion of educational expenditure in some high -consumption second -tier cities has increased year by year, and the rise is significant. In addition, with the upgrading of consumption and the increase in the penetration rate of first -tier cities, educational institutions such as New Oriental and Good Future have deployed three or four -tier cities with online education models. -The above data sources are referred to the “China’s K12 Education Industry Market Prospective and Investment Strategic Planning Analysis Report” issued by the Foresight Industry Research Institute.
1. Outside of extra -curricular homework counseling: Parents generally care about students ‘academic performance, and there are not many requirements for other abilities. Therefore, in the first stage, there are more education and training courses for improving students’ academic performance. The stage is also a stage of large -scale development of educational brands. Nowadays, most of the large -scale brands in the education industry have risen from this stage.
2, early education has become the highlight of the education industry: Since 2015, after the state officially liberalized the second child policy, China has tens of millions of newborns every year. In the minds of Chinese parents, “no matter how hard you can, you can’t suffer, you can’t educate the poor”, especially the young parents now pay great attention to education. According to relevant statistics The second largest consumption in the family, so the demand for early education markets is very huge. The development momentum of early (literacy and reading) education in infants and young children is also very strong, and the market is still in short supply.
Online education is still not suitable for children, because the teacher who records the lesson must be based on the discipline of Lengbing’s machine, and there is no way to get the reaction of others. The online education is suitable for people with good self -learning ability, or some simple skill demonstrations. It is not great for inspiration learning help, so I think the development of K12 online is definitely not too good, at least not as the average of all online education.
In 2019, the scale of China’s online education market was 322.57 billion yuan, a year -on -year increase of 28.13%. In 2019, the rapid development of quality education, online K12 class and higher education education further contributed the improvement of the scale of online education. In addition, users’ acceptance of online education, the gradual development of online payment, and the improvement of online learning experience and effects are the main reasons for the continuous growth of the online education market.
The online quality education continues to heat up. The K12 -headed enterprise also actively develops the quality education market. For example, the head of the quality education brand of the head of education has accumulated massive users with the brand advantages and high -quality content, and is leading the quality education track. With the development of the online quality education industry, the number of platforms that students and parents can choose from, the content and teaching quality of the curriculum will become the key to competition.
The live broadcast interaction trend is enhanced. The user experience is important With the promotion of 5G technology, the form of live education will become increasingly important. 5G technology can solve the current pain points of live broadcast education, such as not smooth screens, delayed content, etc., further enriching the form of online education, promoting online education scenes, improving learning atmosphere, and increasing communication and interaction. With the application of 5G technology in the educational scene, the user experience will be improved, affecting the user stickiness and word of mouth of the online education platform. rnrn教育平台专业化发展,深化优势领域rn随着在线教育的逐步发展,在线教育行业渐趋成熟,出现了早幼教、K12教育、高等教育、素质教育、 Division of vocational training and other segments. Provide professional services for target consumer groups to better meet user needs and improve user experience. Online education companies should accurately position their own positions, highlight their advantages, and provide high -quality teaching services for the target market.
k12 Market demand pays great attention to user experience and demand Ifly affected by the favorable policy, the strengthening of social education awareness, and the pressure of primary and secondary school students to upgrade the pressure, the demand of the K12 online education market will continue to increase in the future. Products that are stronger and more concerned about user experience and demand will further expand the leading advantages.
The personalized education is valued by AI education optimization development The problem of recurrence and repetition of traditional large class teaching methods; on the other hand, with the development of information technology, big data and face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face Identification technology, AI teaching assistants, etc. are applied to online education platforms. Using AI technology can depict user portraits, accurately push learning content, and timely feedback learning results, which is conducive to promoting personalized teaching.
In the sinking market to promote the sharing of high -quality education resources The first and second -tier markets for the online education industry is becoming mature, while third -tier and fourth -tier cities are still in the development period, which has greater development potential for development Essence With the improvement of economic level and the strengthening of education awareness, the third- and fourth -tier cities and township residents will pay more attention to spiritual needs. Online education can further sink the market, transmit high -quality curriculum resources to third- and fourth -tier cities, realize the sharing of high -quality educational resources, and meet the educational needs of residents in third- and fourth -tier cities.
The popularity of Internet technology, the Chinese government’s emphasis on “Internet education”, and the rapid development of AI technology, provides sufficient motivation for China’s K12 online education. Based on this background, the scale of China’s online education market is expected to increase to 404.1 billion yuan in 2019, and the number of users will increase to 259 million people. 40 % of users believe that the teacher matching link of the K12 online education platform is weak and needs to be improved. Nearly 50 % of the users have supported the technology of integrating technology into the product, and 90 % of users recognize the effect of the technology application of K12 online education product technology.
The size of China K12 online education user scale and forecast
iimedia research (Ai Media Consultation) data shows that the scale of 2015-2020 China K12 online education users expand. In the case of a small decline in the K12 group, the scale of K12 online education users will not increase and increase, and the penetration rate continues to increase. Ai Media Consulting Analysts believe that K12 online education is an important part of online education. With the continuous improvement of family living standards, parents’ attention to their children’s education has also increased. Under the background of the school advocating “burden reduction”, K12 online education has developed rapidly.
The development trend of China’s K12 online education industry
K12 online education needs continue to enhance the industry Matthew effect to exacerbate user experience into key
Ai Media Consulting analysts believe that the pressure of K12 student group academic competition has gradually increased More and more parents are looking for extra -curricular tutoring platforms for students. The K12 online education form effectively gather high -quality teaching resources and breaks the limitations of time and space. The demand is still exploding, and the industry development momentum is good. However, after the early rapid expansion stage, some institutions that have poor operations in the K12 industry have closed down one after another. Products with stronger comprehensive strength and more attention to user experience and demand will further expand their leading advantages.
Gerexed education resources to attract attention to increase the platform to focus on the construction of teachers
Ai Media Consulting Analysts believe that with the continuous development of the K12 online education industry, the number of platforms and services that students and parents can choose from increased. The quality of teaching resources has also been continuously improved. For the education industry, the quality of teachers determines the advantages and disadvantages of service effects, and it is also the key to platform competition. In the future, various platforms will focus on the construction of teachers.
On online education platform will strengthen the intelligence of technology applications to further increase
Ai Media Consulting Analysts believe that the impact of technology applications on the K12 online education industry has continued to deepen, from curriculum planning, classroom interaction to academic feedback, etc. , Cutting -edge technology has an important impact on the effects of educational effects. The K12 online education platform will actively explore intelligence, introduce AI technology, and promote business clouds. In the future, more feasible landing applications and solutions will be born.
The pressure on student education competition is increased 1 to 1 full -scientific counseling platform demand. The demand for all -scientific counseling is also increasing. The development of the K12 online education platform in the field of academic tutoring has also attracted much attention. In recent years, such as the head of 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1 to 1, 1 to 1 of all -subject counseling products in the capital market and the user market. The platform may become a key development area for the K12 online education industry.
I online quality education continues to heat up into the direction of various platforms
Ai Media Consulting Analysts believe that in recent years, educational courses such as music, art, programming, mathematical logic The industry continues to heat up. Quality education can broaden students’ knowledge and form interest, and at the same time cultivate their thinking ability, and online forms can solve the problem of teacher matching, and the market potential is large. Although online quality education is currently focused on the field of interest education, as the market potential is constantly being tapped, it is more concerned about the students’ logical ability mathematical thinking quality education platforms are expected to accelerate development.
The platform will strengthen the development of the sinking market to promote high -quality educational resources to cover more regions
Ai Media Consulting Analysts believe that the development momentum of K12 online education in first- and second -tier cities is good, but in the sinking market, it is still in the initial development of the market. stage. The K12 sinking market also has strong education needs, but due to uneven development of educational resources, it will depend more on online platforms. In the future, the layout of the K12 online education platform in the sinking market will continue to strengthen, promoting high -quality educational resources to cover in more regions.
The above contents are selected from the latest release of Ai Media Consultation “Ai Media Report | Research Report on the China K12 Online Education Industry in the first half of 2019”.
China’s K12 education industry market scale: multi -party reasons to promote demand growth, and the market size gradually expands
Although the scale of public education in my country can meet the education needs of large -scale people, it cannot meet the multi -level education needs of the family, especially in quality Education and art. In particular, the K12 student group in my country is very huge. With the release of the second child policy, the population of the newborn will continue to export new users for K12 education, and the annual increase of the average annual education consumption expenditure is also the market size of the K12 education industry market. Growth laid the foundation. In addition, the introduction and revision of various legal and regulations also play a role in policy support for the K12 education market. According to forward -looking estimates, the market size of China’s K12 education industry in 2018 will exceed 500 billion yuan.
The company in China K12 education industry: There are many participation in enterprises, divided into online, offline counseling and education informatization
In the entire K12 extracurricular counseling industry chain, online counseling agencies mainly use content, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, platform, Tools, tutor O2O and other models exist. There are many different categories and companies, but the scale is not large. It is mainly based on the characteristics and trends of the entrepreneurial business model of “free and value -added services”. The future integration and explosiveness of the industry will be relatively large.
although offline counseling training institutions are also relatively scattered and uneven, the gap between offline institutions has been widely pulled, and the brand effect has appeared. Education content and core teacher resources will become the killer of the leaders of the leaders.
In general, whether it is online or offline, it belongs to the TOC market, and the problem of high cost and low viscosity of users on online will face the unstable of teachers’ resources, expansion and management, etc. Comprehensive capabilities put forward higher requirements. Education informatization is mainly to B -end. It benefits from the improvement of the C -side demand, but it needs to be better integrated with technology. At the same time, it benefits from the upgrading of educational content consumption, so as to provide better and faster educational products.
k12 Education Industry Enterprise Competition: The market concentration is low, and the industry pattern is relatively decentralized
From the point of view of the number of enterprises, the ecological structure of my country’s K12 education industry is pyramid type: New Oriental, good future giants live in pyramids in pyramids At the top, the remaining national and regional leading leading together, the upper part of the pyramid is together; the middle part is a large number of small and medium -sized institutions; the bottom is a huge individual teacher, studio, etc., accounting for more than 70%. On the whole, the market concentration of the K12 education industry in my country is still low, and the industry structure is scattered.
In operating income, because the K12 education market is too large, the age and subjects are more segmented, the textbooks and examinations in various places are different. The attributes of the K12 education and training institutions There is a huge difference in operating income. The annual turnover of the National K12 training institution does not exceed 1,000 yuan, and the annual turnover of more than 50 million yuan is not more than 100.
k12 education industry regional competition pattern: first -tier cities are the focus of layout, and the increase in the expenditure of second -tier cities year by year
From the perspective of regional distribution, first -tier cities are the focus of K12 education industry layout, Beishangguangshen and other cities such as K12 It accounts for nearly one -third of the national expenditure, of which Beijing and Shanghai ranks among the top two in education. According to the survey, the willingness to pay for training and education in first-tier cities in first-tier cities is significantly higher than non-first-tier cities. At the same time, the proportion of educational expenditure in some high -consumption second -tier cities has increased year by year, and the rise is significant. In addition, with the upgrading of consumption and the increase in the penetration rate of first -tier cities, educational institutions such as New Oriental and Good Future have deployed three or four -tier cities with online education models.
-The above data sources are referred to the “China’s K12 Education Industry Market Prospective and Investment Strategic Planning Analysis Report” issued by the Foresight Industry Research Institute.
1. Outside of extra -curricular homework counseling: Parents generally care about students ‘academic performance, and there are not many requirements for other abilities. Therefore, in the first stage, there are more education and training courses for improving students’ academic performance. The stage is also a stage of large -scale development of educational brands. Nowadays, most of the large -scale brands in the education industry have risen from this stage.
2, early education has become the highlight of the education industry: Since 2015, after the state officially liberalized the second child policy, China has tens of millions of newborns every year. In the minds of Chinese parents, “no matter how hard you can, you can’t suffer, you can’t educate the poor”, especially the young parents now pay great attention to education. According to relevant statistics The second largest consumption in the family, so the demand for early education markets is very huge. The development momentum of early (literacy and reading) education in infants and young children is also very strong, and the market is still in short supply.
Online education is still not suitable for children, because the teacher who records the lesson must be based on the discipline of Lengbing’s machine, and there is no way to get the reaction of others.
The online education is suitable for people with good self -learning ability, or some simple skill demonstrations. It is not great for inspiration learning help, so I think the development of K12 online is definitely not too good, at least not as the average of all online education.
In 2019, the scale of China’s online education market was 322.57 billion yuan, a year -on -year increase of 28.13%. In 2019, the rapid development of quality education, online K12 class and higher education education further contributed the improvement of the scale of online education. In addition, users’ acceptance of online education, the gradual development of online payment, and the improvement of online learning experience and effects are the main reasons for the continuous growth of the online education market.
The online quality education continues to heat up. The K12 -headed enterprise also actively develops the quality education market. For example, the head of the quality education brand of the head of education has accumulated massive users with the brand advantages and high -quality content, and is leading the quality education track. With the development of the online quality education industry, the number of platforms that students and parents can choose from, the content and teaching quality of the curriculum will become the key to competition.
The live broadcast interaction trend is enhanced. The user experience is important
With the promotion of 5G technology, the form of live education will become increasingly important. 5G technology can solve the current pain points of live broadcast education, such as not smooth screens, delayed content, etc., further enriching the form of online education, promoting online education scenes, improving learning atmosphere, and increasing communication and interaction. With the application of 5G technology in the educational scene, the user experience will be improved, affecting the user stickiness and word of mouth of the online education platform. rnrn教育平台专业化发展,深化优势领域rn随着在线教育的逐步发展,在线教育行业渐趋成熟,出现了早幼教、K12教育、高等教育、素质教育、 Division of vocational training and other segments. Provide professional services for target consumer groups to better meet user needs and improve user experience. Online education companies should accurately position their own positions, highlight their advantages, and provide high -quality teaching services for the target market.
k12 Market demand pays great attention to user experience and demand
Ifly affected by the favorable policy, the strengthening of social education awareness, and the pressure of primary and secondary school students to upgrade the pressure, the demand of the K12 online education market will continue to increase in the future. Products that are stronger and more concerned about user experience and demand will further expand the leading advantages.
The personalized education is valued by AI education optimization development
The problem of recurrence and repetition of traditional large class teaching methods; on the other hand, with the development of information technology, big data and face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face, face face Identification technology, AI teaching assistants, etc. are applied to online education platforms. Using AI technology can depict user portraits, accurately push learning content, and timely feedback learning results, which is conducive to promoting personalized teaching.
In the sinking market to promote the sharing of high -quality education resources
The first and second -tier markets for the online education industry is becoming mature, while third -tier and fourth -tier cities are still in the development period, which has greater development potential for development Essence With the improvement of economic level and the strengthening of education awareness, the third- and fourth -tier cities and township residents will pay more attention to spiritual needs. Online education can further sink the market, transmit high -quality curriculum resources to third- and fourth -tier cities, realize the sharing of high -quality educational resources, and meet the educational needs of residents in third- and fourth -tier cities.